PR insights: what press costs and how it works.

Buying press without the guesswork

Most people who look into PR want one of three things: coverage that makes them look credible to the people deciding whether to buy, invest or hire; a better first page when someone searches their name; or a story told well at a moment that matters, such as a launch, a raise or a new role. The options for getting there work very differently, and they are priced very differently.

A PR agency on retainer pays for a team’s time and media relations, and the journalist decides whether you are covered. A newswire distributes a release you write. A sponsored feature is a labelled article about you, written for you and published on a date you know. None of them is right for everyone, and the articles below explain each one plainly: what it costs, with sources; what is guaranteed and what is not; and what the rules on labelling paid content say.

Blue Leopard Media sells sponsored features, so we say where a feature is the better buy and where it is not. If you already know what you need, see PR & Media Placements and every price, from $249 for one feature. For the person behind the business there is founder & executive PR; for a company story, business publicity; for search results that need a fuller story, reputation management. By industry, see PR for lawyers, doctors and clinics, real estate agents and tech companies, and for agencies, white-label PR.

Every insight is dated and lists its sources, and this page grows as new ones are published.