Pricing

Every price, in one place.

Press features and music campaigns have fixed public prices, starting at $249. Google Ads, Meta Ads and website projects are quoted in writing before any work starts. All prices are in US dollars, and no press feature needs a retainer.

All prices at a glance

Blue Leopard Media sells five services: Google Ads, Meta Ads, PR & Media Placements, App & website development and Music Marketing. Two of them have a published price list; the other three are priced around your budget and quoted before you commit to anything.

ServicePriceHow it is chargedDetails
PR & Media Placements: one feature$249One payment, no retainerPR & Media Placements
PR & Media Placements: three features$499One payment, $166.33 per titleSee the packages
PR & Media Placements: eight features$999One payment, $124.88 per titleSee the packages
Bigger PR campaignsFrom $1,499Scoped with you, then a written agreementContact us
Music Marketing: YouTube campaign plus features$249, $499, $1,299, $2,999One release, one paymentMusic packages
Music Marketing: record labelsFrom $2,500 a monthMonth to month, 10% off when you book three monthsMusic Marketing
Google Ads managementCustom proposalBased on your monthly marketing spendGoogle Ads
Meta Ads managementCustom proposalBased on your monthly marketing spendMeta Ads
App & website developmentQuoted per projectWritten proposal before work startsApp & website development
Publications not on our listQuoted per outletTurnaround and terms confirmed in writing before you payThe publications
Agencies reselling featuresWholesale rates on requestAgreed per agencyWhite-label PR
Simple pricing

One price per feature. Cover included. No retainers.

Writing, your official cover, live in 24 hours and submitted to Google. Money back if it isn’t live.

Start

$249

one feature, one publication

Cover packages at other magazines: $798 to $3,000

  • Example cover: Manhattan Standard

Your official cover, includedPortrait, square and story sizesExample covers

One written feature and your official cover, on the title you choose.

  • One full-length feature, written for you
  • Published on the publication you choose
  • Your official cover, hi-res, in three sizes: portrait, square and story
  • Live within 24 hours of approval
  • Live link, PDF and "Featured in" badge kit
  • Money-back assurance
Get my feature · $249

Build authority

$747 bought one at a time

$49933% off

$248 less than one at a time

three features, three publications · $166.33 per title

  • Example cover: The USA Standard
  • Example cover: The California Magazine
  • Example cover: ny-journals

Three official covers, includedPortrait, square and story sizesExample covers

Three titles, three angles, three covers. Three separate pages about you for Google to index.

  • Three features across three publications
  • Three official covers, each in three sizes
  • Angles planned together so no two features repeat
  • Quote cards for LinkedIn and Instagram
  • 30-day ranking check for your name, with the data sent to you
  • Money-back assurance on every feature
Build authority · $499

Prices in US dollars. Cover-package prices at other magazines were checked in September 2026. Bigger campaigns start at $1,499: ask on the contact page.

What every PR package includes

A press feature is a full-length article about you or your business, written by our editorial team from a short brief and published on one of the publications we work with. The price covers the writing, the publication and the assets. The Start package is $249 for one feature on one publication; Build authority is $499 for three; Dominate your presence is $999 for eight.

PackagePriceWhat you get
Start$249One feature, one publication. One written feature and your official cover, on the title you choose.
Build authority$499Three features, three publications · $166.33 per title. Three titles, three angles, three covers. Three separate pages about you for Google to index.
Dominate your presence$999Eight features, eight publications · $124.88 per title. All eight business titles, eight angles, eight covers, published on a planned schedule.

Every package includes:

  • One full-length feature, written for you
  • Published on the publication you choose
  • Your official cover, hi-res, in three sizes: portrait, square and story
  • Live within 24 hours of approval
  • Live link, PDF and "Featured in" badge kit
  • Money-back assurance

The bigger packages add planning across titles: with Build authority, angles are planned together so no two features repeat, with quote cards for LinkedIn and Instagram and a 30-day ranking check for your name. With Dominate your presence, the publishing order is planned over two to four weeks, every title gets a profile page and quote cards, and you get a 90-day report on links, indexing and rankings.

Bought one at a time, three features would cost $747 and eight would cost $1,992, so the packages bring the price per title down to $166.33 per title and $124.88 per title. Bigger campaigns, with more titles or a longer schedule, start at $1,499.

Read how a feature works, see the publications we work with, or start from the page that matches your goal: founder & executive PR, business publicity, fashion & lifestyle PR or reputation management.

Music Marketing packages

Every package is a managed Google Ads campaign for your music video, in the market you choose, plus editorial features with your own digital cover. One payment per release. Packages start at $249.

PackagePriceViews: worldwideViews: US + Top marketsViews: US onlyFeatures and covers
Starter$24915,000+Worldwide onlyWorldwide only1 editorial feature + your own digital cover
Pro$49950,000+24,000+15,000+1 editorial feature on the publication you choose + your own digital cover
Breakout$1,299200,000+80,000+50,000+2 editorial features + 2 digital covers
Headline$2,999500,000+192,000+120,000+4 editorial features + 4 digital covers

Prices in US dollars. View counts are Google Ads views in your report, in the one market you choose: the counts are alternatives, not added together. Every count is a guaranteed minimum. Your campaign goes live as soon as Google approves your video, usually within one business day, and runs until your views are delivered. YouTube decides what counts toward the public view count. Features and covers go live within 24 hours of your approval.

Every view count is guaranteed, in every market. If we fall short, your ads keep running at our cost until they reach the number. The terms are in the refund policy.

Record labels: Monthly plans across your whole roster, from $2,500 a month. Month to month, with 10% off when you book three months. Pick a different market for each release. Full plans and prices on request.

See how a campaign runs on the Music Marketing page, the music case studies, or our free YouTube promotion cost calculator.

Google Ads, Meta Ads and websites

Ads management has no fixed price, because the work depends on what you spend and what you sell. You tell us your monthly marketing spend, and we come back with a custom proposal that sets the scope, the fee and the terms in writing. An audit comes before any budget is spent. Changes are made weekly and reported monthly in plain English.

App and website projects are quoted per project in the same way: a written proposal first, then the build. See Google Ads, Meta Ads and App & website development.

How payment works

  • Single features and bundles are paid up front by card or invoice. There is no retainer and no minimum term.
  • Campaigns are scoped on a call and invoiced against a short written agreement.
  • Fees are stated in US dollars. Applicable taxes are added where required, and the price at the time of your order applies.
  • Music packages are one payment per release. Label plans are monthly, month to month.

The full terms are in the terms and conditions.

If we miss the window

If you have approved the final draft of a feature and it is not live on the agreed publication within 24 hours of that approval (business days), you can ask for a full refund of the fee for that feature. Music campaigns carry two promises of their own: a refund if Google does not approve your video for advertising, and guaranteed views, delivered at our cost if the budget runs out first.

What the refunds cover, what they do not, and how to claim are set out on our guarantee page and in the refund policy.

How these prices compare

Press can be bought in several ways, and the prices are not for the same thing. Published industry guides put the other options at these levels (sources below):

OptionTypical priceWhat you pay forWho decides what is writtenLabelled as paid?
PR agency on retainer$3,500 to $10,000 a month (boutique); $10,000 to $25,000 (mid-sized and sector specialists)The team’s time and pitching, not coverageThe journalist, if they choose to cover youNo: it is earned editorial
Freelance publicist$2,000 to $10,000 a monthOne person’s time, not coverageThe journalist, if they choose to cover youNo: it is earned editorial
Newswire press release$600 to $3,000 per releaseDistribution of a release you writeYou, within the wire’s rulesShown as a press release
Pay-per-placement service$2,500 to $10,000+ per placementA placement on an outlet named in the contractDepends on the outlet: checkYes, if the outlet was paid
Blue Leopard Media feature$249 for 1, $499 for 3, $999 for 8A feature written for you, live within 24 hours of your approval or your money backYou approve every wordYes, labelled as sponsored

A retainer pays for a team’s time and media relations, which is the right buy for ongoing news, a crisis or national coverage. A feature pays for one labelled article about you, on a date you know, in words you approved. For the detail, read what a PR agency costs, what a sponsored article costs and what music PR costs.

Money-back assurance

If your approved feature is not live within 24 hours, you get a full refund.

Confirmed in writing before you order and counted on business days.

Read the refund policy
Questions

Questions about pricing.

How much does a press feature cost?

$249 for one feature on one publication, $499 for three and $999 for eight. Every package includes the writing, your official cover, the live link, a PDF and a "Featured in" badge kit. Bigger campaigns start at $1,499.

Is there a retainer or a minimum term?

No. Features and bundles are paid once, up front, by card or invoice. Campaigns are invoiced against a short written agreement.

Are there extra fees?

No fees are added to the published prices, apart from taxes where the law requires them. A publication not on our list is quoted per outlet, and the price and terms are confirmed in writing before you pay.

What do the music packages cost?

Starter $249, Pro $499, Breakout $1,299, Headline $2,999. Each is one payment per release and includes a YouTube campaign with guaranteed views plus editorial features and digital covers. Record label plans start at $2,500 a month.

How are Google Ads and Meta Ads priced?

By custom proposal, based on your monthly marketing spend. The proposal sets the scope, the fee and the terms in writing before anything starts.

Do agencies get different prices?

Yes. Agencies get wholesale rates on single features and bundles, agreed per agency. See white-label PR.

What if my feature does not go live on time?

If your approved feature is not live within 24 hours of your approval (business days), you get a full refund for that feature. See our guarantee.

Not sure which package fits? Ask us.

Tell us what you want to grow. We reply within one business day with a recommendation and a fixed price.