What every PR package includes
A press feature is a full-length article about you or your business, written by our editorial team from a short brief and published on one of the publications we work with. The price covers the writing, the publication and the assets. The Start package is $249 for one feature on one publication; Build authority is $499 for three; Dominate your presence is $999 for eight.
| Package | Price | What you get |
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| Start | $249 | One feature, one publication. One written feature and your official cover, on the title you choose. |
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| Build authority | $499 | Three features, three publications · $166.33 per title. Three titles, three angles, three covers. Three separate pages about you for Google to index. |
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| Dominate your presence | $999 | Eight features, eight publications · $124.88 per title. All eight business titles, eight angles, eight covers, published on a planned schedule. |
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Every package includes:
- One full-length feature, written for you
- Published on the publication you choose
- Your official cover, hi-res, in three sizes: portrait, square and story
- Live within 24 hours of approval
- Live link, PDF and "Featured in" badge kit
- Money-back assurance
The bigger packages add planning across titles: with Build authority, angles are planned together so no two features repeat, with quote cards for LinkedIn and Instagram and a 30-day ranking check for your name. With Dominate your presence, the publishing order is planned over two to four weeks, every title gets a profile page and quote cards, and you get a 90-day report on links, indexing and rankings.
Bought one at a time, three features would cost $747 and eight would cost $1,992, so the packages bring the price per title down to $166.33 per title and $124.88 per title. Bigger campaigns, with more titles or a longer schedule, start at $1,499.
Read how a feature works, see the publications we work with, or start from the page that matches your goal: founder & executive PR, business publicity, fashion & lifestyle PR or reputation management.
Music Marketing packages
Every package is a managed Google Ads campaign for your music video, in the market you choose, plus editorial features with your own digital cover. One payment per release. Packages start at $249.
| Package | Price | Views: worldwide | Views: US + Top markets | Views: US only | Features and covers |
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| Starter | $249 | 15,000+ | Worldwide only | Worldwide only | 1 editorial feature + your own digital cover |
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| Pro | $499 | 50,000+ | 24,000+ | 15,000+ | 1 editorial feature on the publication you choose + your own digital cover |
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| Breakout | $1,299 | 200,000+ | 80,000+ | 50,000+ | 2 editorial features + 2 digital covers |
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| Headline | $2,999 | 500,000+ | 192,000+ | 120,000+ | 4 editorial features + 4 digital covers |
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Prices in US dollars. View counts are Google Ads views in your report, in the one market you choose: the counts are alternatives, not added together. Every count is a guaranteed minimum. Your campaign goes live as soon as Google approves your video, usually within one business day, and runs until your views are delivered. YouTube decides what counts toward the public view count. Features and covers go live within 24 hours of your approval.
Every view count is guaranteed, in every market. If we fall short, your ads keep running at our cost until they reach the number. The terms are in the refund policy.
Record labels: Monthly plans across your whole roster, from $2,500 a month. Month to month, with 10% off when you book three months. Pick a different market for each release. Full plans and prices on request.
See how a campaign runs on the Music Marketing page, the music case studies, or our free YouTube promotion cost calculator.
Google Ads, Meta Ads and websites
Ads management has no fixed price, because the work depends on what you spend and what you sell. You tell us your monthly marketing spend, and we come back with a custom proposal that sets the scope, the fee and the terms in writing. An audit comes before any budget is spent. Changes are made weekly and reported monthly in plain English.
App and website projects are quoted per project in the same way: a written proposal first, then the build. See Google Ads, Meta Ads and App & website development.
How payment works
- Single features and bundles are paid up front by card or invoice. There is no retainer and no minimum term.
- Campaigns are scoped on a call and invoiced against a short written agreement.
- Fees are stated in US dollars. Applicable taxes are added where required, and the price at the time of your order applies.
- Music packages are one payment per release. Label plans are monthly, month to month.
The full terms are in the terms and conditions.
If we miss the window
If you have approved the final draft of a feature and it is not live on the agreed publication within 24 hours of that approval (business days), you can ask for a full refund of the fee for that feature. Music campaigns carry two promises of their own: a refund if Google does not approve your video for advertising, and guaranteed views, delivered at our cost if the budget runs out first.
What the refunds cover, what they do not, and how to claim are set out on our guarantee page and in the refund policy.
How these prices compare
Press can be bought in several ways, and the prices are not for the same thing. Published industry guides put the other options at these levels (sources below):
| Option | Typical price | What you pay for | Who decides what is written | Labelled as paid? |
|---|
| PR agency on retainer | $3,500 to $10,000 a month (boutique); $10,000 to $25,000 (mid-sized and sector specialists) | The team’s time and pitching, not coverage | The journalist, if they choose to cover you | No: it is earned editorial |
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| Freelance publicist | $2,000 to $10,000 a month | One person’s time, not coverage | The journalist, if they choose to cover you | No: it is earned editorial |
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| Newswire press release | $600 to $3,000 per release | Distribution of a release you write | You, within the wire’s rules | Shown as a press release |
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| Pay-per-placement service | $2,500 to $10,000+ per placement | A placement on an outlet named in the contract | Depends on the outlet: check | Yes, if the outlet was paid |
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| Blue Leopard Media feature | $249 for 1, $499 for 3, $999 for 8 | A feature written for you, live within 24 hours of your approval or your money back | You approve every word | Yes, labelled as sponsored |
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A retainer pays for a team’s time and media relations, which is the right buy for ongoing news, a crisis or national coverage. A feature pays for one labelled article about you, on a date you know, in words you approved. For the detail, read what a PR agency costs, what a sponsored article costs and what music PR costs.