Fashion & lifestyle PR

Fashion PR that looks the part.

Buyers, stylists, agencies and collaborators judge a label by what they find when they look it up, and in fashion they judge it visually. We publish imagery-led features about designers, labels and creatives on the fashion, beauty and lifestyle titles we work with, built around your own lookbook or campaign shots.

Who it is for

  • Designers and labels, from a first collection to an established direct-to-consumer brand.
  • Models, stylists, photographers, and hair and makeup artists whose portfolio is the business.
  • Beauty, wellness and lifestyle brands that need coverage that sits comfortably next to their product imagery.
  • Boutiques and concept stores building a name beyond their own neighbourhood.

What you get

  • An imagery-led feature, laid out around your lookbook, campaign or editorial shots.
  • A story written by our editorial team from a ten-minute brief, with your approval of every word.
  • Credits for everyone you list: photographer, stylist, hair, makeup, models, and their social handles.
  • Links to your shop and Instagram, marked sponsored as Google requires.
  • Quote cards and a “Featured in” badge kit sized for Instagram and your website.
  • Publication within 24 hours of approval, clearly labelled as sponsored.

What we need from you

  • Six to twelve high-resolution images that you own or have permission to publish, with credits for each.
  • The story of the collection or the work: the idea behind it, the materials, the craft, the people.
  • Where people can buy it or book you, in one line.
  • The social handles of everyone who should be credited.

Angles that work in fashion

  • The collection story: the idea, the references and what ties the pieces together.
  • The craft: materials, sourcing, the atelier or the maker behind the work.
  • The creative behind the label: the designer’s route in and what they will not compromise on.
  • A launch or collaboration, with the reason the two names belong together.
  • A sustainability story, only where you can back every claim up. Vague environmental claims do more harm than good.

Where this fits next to a fashion PR agency

A traditional fashion PR agency runs a showroom, sends samples to stylists, builds relationships with editors and plans events, usually on a monthly retainer, and none of the coverage it wins is guaranteed. That work is valuable, and nothing here replaces it.

What we add is certainty. A feature about your label, written to a magazine standard, published within days and designed to be found when a buyer or collaborator searches your name. For an emerging label without a PR budget, it is often the first credible piece of coverage; for an established one, it fills the gaps between earned stories.

If you want to understand the whole landscape first, read how to get featured in a magazine.

Simple pricing

One price per feature. Cover included. No retainers.

Writing, your official cover, live in 24 hours and submitted to Google. Money back if it isn’t live.

Start

$249

one feature, one publication

Cover packages at other magazines: $798 to $3,000

  • Example cover: Manhattan Standard

Your official cover, includedPortrait, square and story sizesExample covers

One written feature and your official cover, on the title you choose.

  • One full-length feature, written for you
  • Published on the publication you choose
  • Your official cover, hi-res, in three sizes: portrait, square and story
  • Live within 24 hours of approval
  • Live link, PDF and "Featured in" badge kit
  • Money-back assurance
Get my feature · $249

Build authority

$747 bought one at a time

$49933% off

$248 less than one at a time

three features, three publications · $166.33 per title

  • Example cover: The USA Standard
  • Example cover: The California Magazine
  • Example cover: ny-journals

Three official covers, includedPortrait, square and story sizesExample covers

Three titles, three angles, three covers. Three separate pages about you for Google to index.

  • Three features across three publications
  • Three official covers, each in three sizes
  • Angles planned together so no two features repeat
  • Quote cards for LinkedIn and Instagram
  • 30-day ranking check for your name, with the data sent to you
  • Money-back assurance on every feature
Build authority · $499
Print included

Leaders List

$4,998 regular price

$2,49950% off

$2,499 off the regular price

everything in Dominate, plus your place on a list in three publications

Printed copies of The USA Standard, Manhattan Standard and Founder Insider

Six printed magazines, at your doorTwo copies of each title, shipped free

One list, set by your age
  • Under 30: 30 Under 30
  • 30 to 49: 50 Under 50
  • 50+: Top 10 Leaders
How the lists work
  • Everything in Dominate your presence: eight features, eight covers
  • Your place on your list in The USA Standard, Manhattan Standard and Founder Insider
  • Names in alphabetical order, never ranked
  • Six printed magazines, two copies of each title, at your door
  • Free shipping to the US, UK, Canada and Australia
Leaders List · $2,499

Prices in US dollars. Card payments include a 3% card processing fee, shown at checkout. Bigger campaigns start at $1,499: ask on the contact page.

Money-back assurance

If your approved feature is not live within 24 hours, you get a full refund.

Confirmed in writing before you order and counted on business days.

Read the refund policy
Guides

Read before you buy.

Questions

Before you start.

Can you use our lookbook or campaign photos?

Yes, as long as you own them or have permission to publish them. Send the credits for each image and we will include everyone you list.

Is this for individuals as well as brands?

Yes. Models, stylists, photographers and hair and makeup artists use it to put a credible, well-designed feature behind their portfolio.

Can you get us into Vogue or GQ?

Placements on major outlets, including Vogue and GQ, are available through the extended network. They are quoted per outlet, and the exact terms are confirmed in writing before you pay.

Will a feature help us sell?

It gives shoppers, buyers and collaborators credible coverage to find when they look you up, and a link to where they can buy. It is not an ad campaign, and we do not promise sales.

Start your campaign

Tell us your story. We will tell you where it belongs.

Send the short form and we reply within one business day with a title, angle and price. Or message us on WhatsApp.

Start your campaign

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