Google Ads AgencyGoogle Partner

Google Ads That Bring Leads
and Sales, Not Just Clicks

We plan, build and run Search, Shopping, YouTube and Performance Max campaigns, and judge them on the leads and sales they bring in.

Not clicks.What you get

  • Phone callsfrom live searches
  • Website leadsin your inbox
  • Online saleson your store
  • Store visitsat your door

Where your ads show

Be there when they search, shop and watch.

Four campaign types in one account. We start with what your tracking and budget can support.

Best for online stores

Shopping

Product listings at the top of Google, shown to people who are ready to buy.

Best for reach and remarketing

YouTube

Skippable ads on YouTube, aimed by interest and audience, and shown again to people who visited your site.

Best alongside Search

Performance Max

One goal-based campaign that reaches people on every Google surface. We add it once your Search campaigns and tracking are paying for themselves.

Why accounts waste money

Clicks are easy to buy. Customers are not.

Most accounts report clicks and impressions. We set up conversion tracking first, so every keyword is judged on the leads and sales it brings.

  • Without tracking: you pay for clicks and guess
  • With tracking: budget follows what sells
Keywords
KeywordClicksSalesLeadsStatus
service near me?RunningMore budget
service price?RunningMore budget
free service?RunningPaused
brand name?RunningRunning

Paying for clicks, guessingBudget follows what sells

What you get

Everything it takes to run the account.

Nothing is spent until you approve

A written proposal first, then an audit, then your approval. Only then does any budget move.

  1. 01

    Conversion tracking first

    Calls, forms and sales are tracked before we scale a single campaign.

  2. 02

    Keywords and search terms

    We find what your buyers type and block the searches that waste money.

  3. 03

    Ads that match the page

    The ad promises it, the page delivers it. We can build the page too.

  4. 04

    Bids and budgets

    Every week, budget moves to what brings in leads and sales.

  5. 05

    Remarketing

    People who visited your site see you again on Search, YouTube and Display.

  6. 06

    A monthly report

    What you spent, what it brought in and what changes next, in plain English.

Client result

More leads. Each one cheaper.

Google Ads lead generation for Katzkin, an automotive brand.

300%increase in leads

70%decrease in cost per lead

Want this for your account?Contact Us

Drawn to scale from the two results.
Katzkin automotive Google Ads case study: 70% decrease in cost per lead, 300% increase in leads
Automotive · Google Ads lead generation

How it works

From your form to your first report.

Five steps. Nothing is spent until you approve the plan.

  1. 1Within 1 business day

    You get a written proposal

    We look at your website and any Google Ads you already run, then send the plan, the scope, the fee and the terms in writing.

    Our part
  2. 2Before any spend

    We audit the account

    Conversion tracking, search terms, account structure and landing pages. The audit shows what is realistic for your account.

    Our part
  3. 3Your approval

    You approve the campaigns

    We build the campaigns, keywords and ads. Nothing goes live, and nothing is spent, until you say yes.

    Your part
  4. 4Every week

    We cut waste every week

    Searches that waste money are blocked, and budget moves to the keywords and ads that bring in leads and sales.

    Our part
  5. 5Every month

    You get a clear report

    What you spent, what it brought in and what changes next. Plain English, no jargon.

    Our part

Compare

Running it yourself, a freelancer or Blue Leopard Media?

Blue Leopard Media
Before money is spentYou learn as you spendLearn as you spendDepends on the personDependsA written proposal, then an auditProposal, then audit
Conversion trackingOften missing or brokenOften missingSometimes set upSometimesSet up and checked firstChecked first
Time on the accountWhenever you find timeWhen you find timeShared with other clientsSharedChanges every weekEvery week
ReportingGoogle’s own dashboardsGoogle dashboardsVaries from person to personVariesA plain-English report every monthPlain English, monthly
Landing pagesYou build themYou build themUsually not includedNot includedWe can design and build themWe can build them
Press behind your nameNot includedNot includedNot includedNot includedMagazine features from $249Features from $249
If it is not workingYou find out lateYou find out lateDepends on the personDependsWe tell you, with the numbersWe tell you
Descriptions of the other routes are general. Yours may differ.Contact Us

People also ask

What does a Google Ads agency do for me?

We plan, build and run your campaigns on Search, Shopping, YouTube and Performance Max: keywords, ads, bids, budgets and conversion tracking. Every week we cut what wastes money and move budget to what brings in leads and sales.

What happens after I send the form?

We read your details, look at your website and any Google Ads you already run, and reply within one business day with a custom proposal: the plan, the scope, the fee and the terms, in writing.

Is anything spent before I agree?

No. Every ads engagement starts with a written proposal, then an audit before any budget is spent. Nothing starts, and nothing is spent, until you approve it.

Search campaigns or Performance Max?

Usually both. Search campaigns catch people typing what you sell. Performance Max adds YouTube, Display, Gmail, Discover and Maps from one campaign. We start with what your tracking and budget can support and add the rest once it is paying for itself.

How often will I hear from you?

We make changes to your campaigns every week and send a plain-English report every month: what you spent, what it brought in and what changes next.

Will you guarantee a cost per lead or a ROAS?

No, and be careful with anyone who does before they have seen your account. Results depend on your offer, your website and your market, and the audit shows what is realistic for your account.

What does it cost?

The fee is set in your proposal and depends on your goal and your monthly ad budget.

Start here

Get Your Custom Google Ads Proposal

Tell us your goal, budget and website. We reply with a plan: campaigns, keywords and what we’ll measure.

  • Reply within one business day
  • Scope, fee and terms in writing
  • Nothing is spent until you approve
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