Business publicity

Business publicity for the moments people look you up.

A launch, a raise, a senior hire, a milestone: each is a moment when customers, investors and partners go looking for your company. Business publicity makes sure they find a well-written company feature on a business publication, published within 24 hours of your approval.

When it pays off

  • A launch. A new product, service or market, told as a story rather than a spec sheet.
  • Funding. A round closing, with the reason investors backed you and what the money is for.
  • Leadership. A senior appointment, and what it signals about where the company is heading.
  • A milestone. An anniversary, an expansion or a number you can stand behind.
  • Before a big sale. Prospects search a supplier before they sign. Give them something credible to find.

What you get

  • A company feature written by our editorial team from a ten-minute brief, quoting you or your founders.
  • Your approval of every word before it goes live.
  • Publication on a core business publication in our network within 24 hours of approval, clearly labelled as sponsored.
  • Your company name in the headline, URL and first paragraph, structured data, and same-day submission to Google.
  • Links to your website and product pages, marked sponsored as Google requires.
  • A “Featured in” badge kit and the live link, to use on your site and in sales material.
  • The option to bundle three titles for $597 when an announcement deserves more than one piece.

A company feature is not a press release

A press release is your announcement, written in release format and syndicated over a wire. It is useful as an official record. A company feature is a story about your business, written to a magazine standard and published on the publication’s own site, where its readers and search engines find it.

Press releaseCompany feature
Written byYouOur editorial team, approved by you
Reads likeAn announcementA magazine story
Lives onA wire and its syndication pagesThe publication’s own site
Found when someone searches your companySometimesBuilt for it

For more on the difference, and on how disclosure and links work, see what a sponsored article costs.

Stories that work for a business

Our editors recommend the title and angle within one business day of your brief. For companies, the strongest pieces are usually one of these:

  • The problem, through a customer. What changed for the people who use you.
  • The decision behind the news. Why this launch, this market or this hire, and why now.
  • The founder and the company together. People trust businesses they can put a face to.
  • A point of view on your market. What your industry is getting wrong, and what you do differently.
  • The number that matters, if it is real and you are happy to publish it.

Putting it to work

  • Add it to an “In the press” section on your website, with the badge and the live link.
  • Link it in investor updates, proposals and sales emails, where a prospect will actually read it.
  • Share it on LinkedIn from the company page and from your founders’ profiles.
  • Describe it accurately: it is a sponsored feature, and saying so costs you nothing.

If the goal is to be found when someone searches a founder rather than the company, PR for founders and executives is the better fit, and our guide to getting featured in a magazine compares every route.

Simple pricing

One price per feature. No retainers.

Pay for the coverage you get. Every option includes writing, publication within 24 hours of approval, indexing under your name and the money-back assurance.

Feature

$197

one feature, one title

Start with a single feature and see it live this week.

  • One full-length feature, written for you
  • Published on one of our titles
  • Live within 24 hours of approval
  • Indexed under your name, profile page included
  • Live link, PDF and "Featured in" badge kit
  • Money-back assurance
Start with one feature

Campaign

from $1,500

scoped on a call

A flagship interview-style feature plus a planned run across the network.

  • Flagship interview or cover-style feature
  • Syndication across the network over 30 to 90 days
  • Strategy call and campaign plan
  • Assets after every placement
  • 90-day report: links, indexing, rankings
  • Priority scheduling
Book a campaign call

Prices in US dollars. Agencies: ask about wholesale rates.

Money-back assurance

If your feature is not live within the agreed window, you get a full refund.

We can make that promise because we control the placement from brief to publication. The full terms, including what counts as approval, are in the refund policy.

Read the refund policy
Questions

Before you start.

Can the feature be about the company rather than a person?

Yes. A company feature focuses on the business: what it does, for whom and why it matters now. It usually quotes a founder or senior leader, because readers trust businesses they can put a face to.

Can we time it to an announcement?

Tell us the date when you send the brief. A feature goes live within 24 hours of your approval, so plan the approval around your announcement and it will be live when you need it.

Can we use the publication’s logo on our website?

Yes. Every feature comes with a “Featured in” badge kit for the title you appeared in, plus the live link. Please only use logos of titles you were actually published in.

What if something changes after it is published?

Factual corrections are made at any time at no cost. Larger rewrites after publication are handled as a new piece.

Start your campaign

Tell us your story. We will tell you where it belongs.

Fill in the short form and we will come back with a recommended title, angle and price within one business day. Prefer to talk? Book a call instead.

Start your campaign