Meta Ads Agency

Meta Ads Judged
on Sales, Not
Likes

We plan, build and run Facebook, Instagram and WhatsApp campaigns for brands that need purchases and qualified leads, and we show you the numbers straight from Ads Manager.

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  • The ad account stays yours
  • Nothing is spent until you approve
  • Real Ads Manager screenshots

Why Meta accounts stall

Meta Changed How Ads Find Buyers. Most Accounts Didn’t.

Since Meta’s Andromeda update, ads find people largely by the creative. We test many ads and let purchase and lead data steer delivery.

  • Two or three tired ads on narrow audiences: costs climb
  • Many ads tested: in one EdTech account, the best of 11 drove 34 purchases at $3.34 each
See all four case studies

The same three ads, again and again: costs climbLosers cut, winners get the budget

Meta Ads case studies

Four accounts. Four verticals. One playbook.

4 client accounts, straight from Meta Ads Manager. Clients stay anonymous, so campaign names are hidden.

1 / 4

01Education · EdTech

Selling pre-recorded courses for an EdTech platform

An EdTech company wanted consistent course sales from Meta ads while ad performance kept improving.

  • 268Website purchases
  • $4.35Cost per purchase
  • $1,166Amount spent
  • 11Ads tested
What we did + 1 more screenshot
Competitor research
Studied competitors’ ads for messaging, offers and creatives, and built around the gaps.
Creative strategy
Strong hooks, problem-solving angles and social proof, with several creatives and ad copies tested against each other.
Execution & optimization
Scaled the winning ads and paused the underperformers as the data came in.
Adapting to Andromeda
After Meta’s Andromeda updates changed delivery, we refreshed creatives more often, moved to broader targeting carried by better creatives, and leaned on data signals instead of over-segmenting.
Ad-level table of 11 tested ads with purchases, cost per purchase, spend, CPM, frequency and landing page views.
Ad-level breakdown: the course-poster ad drove 34 purchases at $3.34 each.
Meta Ads Manager performance overview: 268 website purchases at $4.35 per purchase, $1,166.48 spent.
268 website purchases at $4.35 each, $1,166.48 spent.

Duration6+ monthsGoalWebsite purchases

02Education · Consulting

Student lead generation for an education consultancy

An education consulting business needed qualified student inquiries from people interested in studying abroad.

  • $0.29Cost per conversation
  • 151Conversations, 1–17 Mar 2026
  • 4.16MImpressions (account)
  • $795Spent (account)
What we did + 2 more screenshots
Competitor research
Looked at how other consultants positioned their services and offers, then built a clearer, trust-first approach.
Creative strategy
Hooks around real student worries (studying abroad, visas, career uncertainty) with direct messaging, social proof and clear CTAs.
Execution & optimization
Optimized for lead quality and cost per lead, scaled the ads bringing better leads and refreshed creatives regularly.
Adapting to Andromeda
After Meta’s Andromeda updates changed delivery, we simplified targeting, leaned on creative strength across broader audiences and sharpened intent-based messaging.
Meta Ads Manager performance overview: 146 messaging conversations started at $0.30 each, $43.35 spent, 3 to 16 March 2026.
146 messaging conversations at $0.30 each (3–16 Mar 2026).
Meta Ads Manager campaign list with campaign names blurred: 4,162,856 impressions and $795.53 spent across the account.
The account: 4.16M impressions, $795.53 spent (campaign names hidden).
Meta Ads Manager performance overview: 151 messaging conversations started at $0.29 each, $43.69 spent, 1 to 17 March 2026.
151 messaging conversations at $0.29 each (1–17 Mar 2026).

Duration1–3 monthsGoalMessaging conversations

03Health & Wellness · DTC

Sales conversations for an organic supplement brand

An organic supplement brand wanted more online sales from Meta ads at a cost per acquisition that stayed profitable.

  • $0.17Cost per conversation
  • 300Conversations in 30 days
  • 21Campaigns managed
  • $1,096Total spent
What we did + 2 more screenshots
Competitor research
Mapped how other supplement brands sold on health benefits, trust and offers, and found room for clearer, benefit-led messaging.
Creative strategy
Product benefits, natural ingredients and real customer outcomes, in testimonial-style and problem-solution creatives.
Execution & optimization
Tracked what drove actual purchases, scaled the best creatives and refreshed ads before fatigue set in.
Adapting to Andromeda
After Meta’s Andromeda updates changed delivery, we relied on strong creatives and broad targeting instead of over-segmentation, with better hooks to help the algorithm find buyers.
Meta Ads Manager performance overview: 186 messaging conversations started at $0.19 each, $35.76 spent.
186 messaging conversations at $0.19 each (last 30 days).
Meta Ads Manager campaign list with campaign names blurred: 21 campaigns, $1,095.86 spent, one flagged high performing.
21 campaigns, $1,095.86 spent, one flagged “High performing” by Meta (names hidden).
Meta Ads Manager performance overview: 300 messaging conversations started at $0.17 each, $50.76 spent, 15 February to 16 March 2026.
300 messaging conversations at $0.17 each (last 30 days).

Duration1–3 monthsGoalSales conversations

04Beauty & Cosmetics · E-commerce

Lower cost per purchase for an EU e-commerce brand

A beauty e-commerce brand selling across Europe came to us with a high cost per purchase and campaigns that performed unevenly.

  • 289Purchases, top campaign
  • €5.81Its cost per purchase
  • 1.56MImpressions, Feb 2026
  • €6,270Spent, Feb 2026
What we did
Funnel & research
Researched the audience, competitors and market, then built a structured funnel of cold-audience and retargeting campaigns.
Creative testing
Tested creatives and ad copies across audiences to find the combinations that converted at the lowest cost.
Scaling challenge
Cut cost per purchase while scaling, through structured A/B tests, smarter budget allocation and doubling down on the best audiences.
Result
In February 2026 the five main sales campaigns delivered 110 to 289 purchases each at €5.65 to €7.27 per purchase.
Meta Ads Manager campaign list for February 2026 with campaign names blurred: sales campaigns at 205, 289, 197, 110 and 190 purchases, €6,269.74 spent, 1,559,141 impressions.
February 2026: 289 and 205 purchases on the top two campaigns (€5.81 and €6.46 each), €6,269.74 spent (names hidden).

Duration3–6 monthsGoalWebsite purchases

Want numbers like these in your own Ads Manager?

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What you get

A dedicated Meta Ads team on your account.

The ad account stays in your business

We run your campaigns inside it. Your pixel data, audiences and ad history stay with you, whatever happens.

  1. 01

    Meta pixel + Conversions API

    Tracking set up for real sales, so Meta can find more buyers like them.

  2. 02

    Advantage+ campaigns

    Meta’s automation, steered by your purchase and lead data.

  3. 03

    Custom & lookalike audiences

    Your customer lists, and new people who look like them.

  4. 04

    Click-to-WhatsApp & Messenger ads

    Ads that open a chat with your team in one tap.

  5. 05

    Reels & Stories placements

    Creative cut for where people actually watch.

  6. 06

    Retargeting past visitors

    People who visited or added to cart see you again.

Campaigns built for

The result you actually want.

Pick a goal. The campaign, the ad and what we optimise for change with it.

Choose a campaign objective

Also: Retargeting past visitors · Awareness at scale

Sales on your store

Campaigns optimised for purchases, with Advantage+ and retargeting for people who already visited.

268 purchases at $4.35 each for an EdTech client

Enquiries worth calling back

Lead forms or your own landing page, optimised for qualified leads, not cheap clicks.

Chats that start a sale

Click-to-WhatsApp and Messenger ads open a conversation with your team in one tap.

300 sales conversations at $0.17 each for a supplement brand

Installs from people who will use it

App campaigns across Facebook and Instagram, optimised for installs and the actions that follow.

Your first 30 days

What happens in your first 30 days.

Five steps. The first happens before a dollar is spent.

Pixel, Conversions API, account history and your numbers: margin and the cost per sale you can afford. Plus the ads your competitors keep running.

The brief, the first ads and the campaigns. Nothing is spent until you approve.

The first test goes live across several ad ideas, on broad targeting.

Changes every week: losers are cut, winners get budget in steps and new ads are added.

What you spent, what it brought in and what is next, in plain English.

Before we spend a dollar

What We Look For Before We Spend Your First Dollar

Five things we check in every account before launch.

3.5B+ people use a Meta app every day, and advertisers spent $196B+ with Meta in 2025 (Meta’s full-year 2025 results).

  1. Pre-launch checks5 of 5

  2. Tracking

    If Meta can’t see your sales, it can’t find more buyers like them.

  3. Economics

    Your break-even cost per sale sets the budget and when to scale.

  4. Creative volume

    Meta matches ads to people by creative, so we plan a steady flow of new ads.

  5. Offer strength

    A weak offer makes every ad cost more. We’ll tell you first.

  6. Conversion path

    Page speed, forms, checkout and WhatsApp replies after the click.

Compare

Boosting posts, a typical agency or Blue Leopard Media?

Boosting posts yourselfThe Boost buttonA typical agencyMonthly retainerBlue Leopard MediaOne team, in writing
Who owns the ad accountYouYouSometimes the agencySometimes theirsYou. We work inside itYou
TrackingOften no pixel or Conversions APIOften noneUsually set upUsuallyPixel and Conversions API checked firstChecked first
CreativeOne post, boostedOne boosted postA few ads a monthA few adsMany ads tested, winners fundedMany ads tested
Judged onLikes and reachLikesOften clicks and impressionsClicksPurchases and qualified leadsSales and leads
Before you spendNothingNothingA sales callA sales callA written proposal, then an auditProposal, then audit
ReportingMeta’s own numbersMeta’s numbersA dashboardA dashboardA plain-English report every monthPlain English, monthly
What you can checkNothingNothingLogos and averagesLogosReal Ads Manager screenshotsReal screenshots
Descriptions of the other routes are general. Yours may differ.Contact Us

Before you ask

Questions We Get Before a Proposal

RelatedWhy Google Ads convert better with press behind the nameGoogle AdsApp & website developmentPR & Media Placements

BLBlue Leopard MediaReplies within one business day

What happens after I send the form?

We read your details, look at your website and any ads you already run, and reply within one business day with a custom proposal: the plan, the scope, the fee and the terms, in writing.

Who owns the ad account?

You do. The ad account stays in your business, and we run your campaigns inside it with the access you give us. Your pixel data, audiences and ad history stay with you, whatever happens.

Is anything spent before I agree?

No. Every ads engagement starts with a written proposal, then an audit before any budget is spent. Nothing starts, and nothing is spent, until you approve it.

How often will I hear from you?

We make changes to your campaigns every week and report every month in plain English, starting with your first report on day 30.

Will you guarantee a ROAS or a cost per lead?

No, and be careful with anyone who does before testing your account. What we can show you is real work: the Ads Manager screenshots on this page come from our clients’ accounts.

What does it cost?

The fee is set in your proposal and depends on your goal and budget. That is why the form asks for your monthly Meta ad budget: so the plan fits what you actually spend.

Who do you work with?

Founder-led brands, e-commerce stores, education businesses and service firms, mainly in the United States, United Kingdom, Canada and Australia. The case studies above cover EdTech, education consulting, supplements and beauty e-commerce.

Start here

Get Your Custom Meta Ads Proposal

Tell us your goal, budget and website. We reply with a plan: campaigns, first ads and what we’ll measure.

  • Reply within one business day
  • Scope, fee and terms in writing
  • Nothing is spent until you approve
  • The ad account stays yours

Get A Custom Proposal

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