YouTube Promotion + Editorial Feature

For independent artists, producers and labels

Put your music video in front of real fans: YouTube ad campaigns and editorial features for artists.

Your ad on YouTube, and your editorial feature with your cover

We run your music video as a Google Ads campaign on YouTube, shown to people who already listen to artists like you. Then our editors publish a feature on you, with your own magazine cover.

Refund if Google rejects your video

  • Guaranteed views from Google Ads
  • No bots or fake views
Compared with the usual routes

Promotion that will not put your channel at risk.

“Buy views” sitesMusic PR retainerBlue Leopard Media
Where the views come fromOften bots or view farmsNot includedGoogle Ads, shown to fans of similar artists
The views you are promisedA range, and only the low end countsNo view numberOne guaranteed number for your market
Channel riskViews can be taken downLowAds follow Google’s policies
Editorial featureNonePitched, never promisedIncluded, with your own cover
If your video is not approvedUsually no refundUsually no refundWe appeal, then a full refund or another release
What you payA price per viewMonthly, minimum termOne payment, no retainer
What you can checkA number that may dropA monthly summaryA weekly Google Ads report See a real report
“Buy views” sitesBlue Leopard Media

Where the views come from

Often bots or view farmsGoogle Ads, shown to fans of similar artists

The views you are promised

A range, and only the low end countsOne guaranteed number for your market

Channel risk

Views can be taken downAds follow Google’s policies

Editorial feature

NoneIncluded, with your own cover

If your video is not approved

Usually no refundWe appeal, then a full refund or another release

What you pay

A price per viewOne payment, no retainer

What you can check

A number that may dropA weekly Google Ads report See a real report

Descriptions of other routes are general.

What we make for you

One brief. Everything your release needs.

01 · YouTube campaign

Your video, in front of fans of artists like you

Your music video runs as a skippable ad before other videos and in YouTube search and the home feed, aimed by similar artists, genre and country.

02 · Editorial feature

A feature about you, with your name in the headline

Our editorial team writes about you and your release on an entertainment or lifestyle title. You approve every word, and it is live within 24 hours of your approval.

03 · Your cover

Your own magazine cover for every feature

Each feature comes with its own digital cover on the title it runs in, in portrait, square and story sizes, ready for Instagram, your press kit and your EPK.

04 · Weekly report

See what the campaign did, every week

Views, watch time, cost per view and your top countries, straight from the Google Ads account we set up for you. No bots, so every view is a person.

John Doe on the new single×+
‹ › ↻••••••••.com/music/john-doe-new-single

Music · Artist feature

John Doe on the new single, the sound and what comes next

By the editorial team · 4 min read

Weekly reportYour New SingleWeek 2

Google Ads views, by day

MonTueWedThuFriSatSun

  • Watched to 50%
  • Watched to 100%
  • Clicks to your channel

Top countriesUSUKCA

Your music. The right audience.

Targeted Audiences.

Go worldwide, or focus on the countries and cities where your music is catching on.

Campaign targeting

  • LocationsAll countries
  • AudienceFans of similar artists
  • Ages18 to 34
  • LanguageAll languages

Budget moves weekly to the best audience

  • Countries and cities

    Worldwide, or only where your music is catching on.

  • Fans of similar artists

    People who already watch the artists you sound like.

  • Ages

    Set to your listeners, often 18 to 34.

  • Languages

    The languages your fans speak.

YouTube campaigns and press

Case studies.

YouTube campaigns straight from our Google Ads account, and press runs with a live link to every feature.

1 / 7

On the YouTube cases, views are video views counted by Google Ads: someone watched 30 seconds of the video (or all of it, if shorter) or clicked it. Results vary with the video, the budget and the targeting. Each package names a guaranteed minimum of views.

Want a campaign like this for your next release?

Contact Us
Packages

Everything side by side. Pick one.

Four packages, one payment per release. The market buttons change the view counts.

Views from
Starter

$249

15,000+guaranteed views worldwide

1 feature + cover, on a title that fits your music

What’s included
  • YouTube campaign, worldwide
  • One editorial feature, on a title that fits your music
  • Your own digital cover in three sizes
  • Live link, PDF and "Featured in" badge kit
  • Weekly Google Ads report
Checkout
Pro

$499

50,000+guaranteed views worldwide

1 feature + cover. You choose the market and the publication

What’s included
  • YouTube campaign in the market you choose
  • One editorial feature, on the publication you choose
  • Your own digital cover in three sizes
  • Live link, PDF and "Featured in" badge kit
  • Weekly Google Ads report
Checkout
Headline

$2,999

500,000+guaranteed views worldwide

4 features + 4 covers, for a major release

What’s included
  • YouTube campaign in the market you choose
  • Views fast, or paced around your release
  • Four editorial features
  • A digital cover with each feature
  • Weekly reports and a Day 30 report
Checkout

Every view count is guaranteed, in every market. If we fall short, your ads keep running at our cost until they reach the number.

Record labelsMonthly plans from $2,500: 3 to 8 releases a month, with an editorial feature for every release.

Contact Us

Where should your views come from?

Every view count is guaranteed, in every market. If we fall short, your ads keep running at our cost until they reach the number.

Starter

$249per release

15,000+ guaranteed views worldwide · 1 feature + cover

Views15,000+guaranteed views worldwide
Editorial features1
Your coverDigital cover
You choose the publication–
Weekly Google Ads report
Live after your approvalWithin 24 hours

A first campaign to test a new video.

  • YouTube campaign, worldwide
  • One editorial feature, on a title that fits your music
  • Your own digital cover in three sizes
  • Live link, PDF and "Featured in" badge kit
  • Weekly Google Ads report
Pro

$499per release

50,000+ guaranteed views worldwide · 1 feature + cover

Views50,000+guaranteed views worldwide
Editorial features1
Your coverDigital cover
You choose the publication
Weekly Google Ads report
Live after your approvalWithin 24 hours

More than three times the views, in the market you choose.

  • YouTube campaign in the market you choose
  • One editorial feature, on the publication you choose
  • Your own digital cover in three sizes
  • Live link, PDF and "Featured in" badge kit
  • Weekly Google Ads report
Headline

$2,999per release

500,000+ guaranteed views worldwide · 4 features + 4 covers

Views500,000+guaranteed views worldwide
Editorial features4
Your cover4 digital covers
You choose the publication
Weekly Google Ads report
Live after your approvalWithin 24 hours

For a major release: four features, four covers.

  • YouTube campaign in the market you choose
  • Views fast, or paced around your release
  • Four editorial features
  • A digital cover with each feature
  • Weekly reports and a Day 30 report
MonthlyRecord labels

From$2,500a month

3 to 8 releases a month · a feature for every release

Views3 to 8releases a month, any market
Editorial features1 to 3 per release
Your coverLabel Pro and up
You choose the publication
Weekly Google Ads report
Live after your approvalWithin 24 hours

One monthly plan for every artist on your label: a YouTube campaign and editorial features for each release, with reports every week.

  • 3 to 8 releases a month, from any artist on your roster
  • A YouTube campaign for each release, in the market you choose
  • An editorial feature for every release
  • Weekly Google Ads reports
  • Month to month, with 10% off when you book three months

Prices in US dollars. Card payments include a 3% card processing fee, shown at checkout. Views are counted by Google Ads in the one market you choose, and each count is a guaranteed minimum. Campaigns go live once Google approves your video, usually within a business day.

US only
The most valuable audience for charts, labels and playlists.
US + Top markets
US, UK, Canada, Australia, Mexico and Brazil, with at least 40% of views from the US.
Worldwide
The most views for your budget, for discovery and social proof.

Artists we have featured

Artist Reviews

Independent artists and producers on their Blue Leopard Media profile features, in their own words.

Blue Leopard Media gave me a chance to tell the story behind the music, not just promote another release. The feature helped listeners understand where I was coming from creatively, and having that kind of coverage gave me something substantial to share around the project.
Chris PatrickArtist & musician
1 / 10
Questions

About music marketing.

Who do you work with?

Independent artists, producers, managers and labels, from a first single to an album campaign. We ask about the release and the goal first, so the plan fits what you actually have.

What do you need from me?

Your music video link, your other links, the artists you sound like, the countries that matter and a photograph. Tell us in the form below and we come back within one business day.

How far ahead should I plan a release?

One to two weeks before release day is ideal: time to set up the YouTube campaign and for you to approve your feature. We can still help with a release that is already out.

Is there anything free to help me prepare?
Where does my video run?

On YouTube, as skippable ads before other videos and in search results and the home feed, aimed at people who watch similar artists.

Are the YouTube views real?

Yes. Your video runs as a Google Ads campaign and people choose to watch it. We never use bots, view farms or bought likes, subscribers or comments, which break YouTube’s rules.

Do you guarantee views?

Yes, in every market. Each package names a minimum number of views in your Google Ads report, worldwide, US + Top markets or US only, and if we fall short, your ads keep running at our cost until they reach it. We do not guarantee streams, playlist placements, chart positions or your public view count, which YouTube decides. The terms are in the refund policy.

What if Google only partly approves my video?

Google sometimes approves a music video with limits, for example only for adults, in some countries or on fewer placements. We can still run your campaign. Because fewer people can be shown the video, each view costs more than usual and the campaign takes a little longer to deliver. We tell you before we start what to expect from your package; the guaranteed counts apply to videos approved without limits. The terms are in the refund policy.

What if Google rejects my video?

We tell you why and appeal to Google, and if an edit would fix it we tell you which one. If the video still cannot be approved, you choose: a full refund of the package, or we use it for another song or release. The terms are in the refund policy.

Where does the editorial feature appear?

On entertainment, lifestyle and business titles we work with. It is written for you, with your name in the headline, and you approve every word before it goes live.

What is the free consultation for?

Questions you still have after reading this page, the FAQ and the case studies: how we would approach your release, the methods and targeting we would use, what results to expect and what you receive, and when. It is a free 15-minute call and there is no obligation to buy anything.

How much does it cost?

Four packages, one payment per release: Starter $249 (15,000 guaranteed worldwide views and one feature with your own cover), Pro $499 (50,000), Breakout $1,299 (200,000) and Headline $2,999 (500,000). Pro and up can run worldwide, US + Top markets or US only instead, with fewer views in the US markets; every count is guaranteed. Editorial features on their own also start at $249 for one publication. Record labels have monthly plans from $2,500 across their roster. For what a music publicist usually charges, see how much music PR costs.

Is there a contract or a minimum term?

Your plan sets the scope and the fee in writing before anything starts. Nothing starts, and nothing is spent, until you approve it.

Ready, or questions first?

Start your
campaign

Ready to go? Pick your package and pay at checkout, about two minutes. Still have questions after reading this page and the FAQ? Send the form and we book a free 15-minute call about how we would run your campaign.

  • Checkout in about two minutes
  • A free call if you have questions
  • No obligation on the call
Go to checkoutQuestions first? Use the form for a free call.

Book a free 15-minute call

Pro$49950,000+ guaranteed views + an editorial feature with your cover50K+ views + feature Checkout
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