YouTube Promotion + Editorial Feature

For independent artists, producers and labels

Music promotion services: put your music video in front of real fans with YouTube ad campaigns and editorial features.

Your ad on YouTube, and your editorial feature with your cover

We run your music video as a Google Ads campaign on YouTube, shown to people who already listen to artists like you. Then our editors publish a feature on you, with your own magazine cover.

Refund if Google rejects your video

  • Guaranteed minimum views, through Google Ads
  • No bots or fake views
Compared with the usual routes

Promotion that will not put your channel at risk.

“Buy views” sitesMusic PR retainerBlue Leopard Media
Where the views come fromOften bots or view farmsNot includedGoogle Ads, shown to fans of similar artists
The views you are promisedA range, and only the low end countsNo view numberOne guaranteed minimum for your market
Channel riskViews can be taken downLowAds follow Google’s policies
Editorial featureNonePitched, never promisedIncluded, with your own cover
If your video is not approvedUsually no refundUsually no refundWe appeal, then a full refund or another release
What you payA price per viewMonthly, minimum termOne payment, no retainer
What you can checkA number that may dropA monthly summaryA Google Ads report at the end of the campaign See a real report
“Buy views” sitesBlue Leopard Media

Where the views come from

Often bots or view farmsGoogle Ads, shown to fans of similar artists

The views you are promised

A range, and only the low end countsOne guaranteed minimum for your market

Channel risk

Views can be taken downAds follow Google’s policies

Editorial feature

NoneIncluded, with your own cover

If your video is not approved

Usually no refundWe appeal, then a full refund or another release

What you pay

A price per viewOne payment, no retainer

What you can check

A number that may dropA Google Ads report at the end of the campaign See a real report

Descriptions of other routes are general.

What we make for you

One brief. Everything your release needs.

01 · YouTube campaign

Your video, in front of fans of artists like you

Your music video runs as skippable ads, in-feed ads and YouTube Shorts ads on YouTube and Google video partners, aimed by similar artists, genre and country.

02 · Editorial feature

A feature about you, with your name in the headline

Our editorial team writes about you and your release on an entertainment or lifestyle title. You approve every word, and it is live within 24 hours of your approval.

03 · Your cover

Your own magazine cover for every feature

Each feature comes with its own digital cover on the title it runs in, in portrait, square and story sizes, ready for Instagram, your press kit and your EPK.

04 · Your report

See what the campaign did, start to finish

Views, watch time, cost per view and your top countries, straight from our own Google Ads account, in one report when the campaign ends. No bots, so every view is a person.

John Doe on the new single×+
‹ › ↻••••••••.com/music/john-doe-new-single

Music · Artist feature

John Doe on the new single, the sound and what comes next

By the editorial team · 4 min read

Campaign reportYour New SingleFinal

Google Ads views, by day

MonTueWedThuFriSatSun

  • Watched to 50%
  • Watched to 100%
  • Clicks to your channel

Top countriesUSUKCA

Your music. The right audience.

Targeted Audiences.

Go worldwide, or focus on the countries and cities where your music is catching on.

Campaign targeting

  • LocationsAll countries
  • AudienceFans of similar artists
  • Ages18 to 34
  • LanguageAll languages

Budget moves weekly to the best audience

  • Countries and cities

    Worldwide, or only where your music is catching on.

  • Fans of similar artists

    People who already watch the artists you sound like.

  • Ages

    Set to your listeners, often 18 to 34.

  • Languages

    The languages your fans speak.

YouTube campaigns and press

Case studies.

YouTube campaigns straight from our Google Ads account, and press runs with a live link to every feature.

1 / 8

On the YouTube cases, views are video views counted by Google Ads: someone watched 30 seconds of the video (or all of it, if shorter) or clicked it. Results vary with the video, the budget and the targeting. Each package names a guaranteed minimum of views.

Want a campaign like this for your next release?

Contact Us
Packages

Everything side by side. Pick one.

Four packages, one payment per release. The market buttons change the view counts.

Views from
Starter

$249

20,000+views worldwide · guaranteed minimum

1 feature + cover, on a title that fits your music

What’s included
  • YouTube campaign, worldwide
  • One editorial feature, on a title that fits your music
  • Your own digital cover in three sizes
  • Live link, PDF and "Featured in" badge kit
  • Google Ads report at the end
Checkout
Pro

$499

50,000+views worldwide · guaranteed minimum

1 feature + cover. You choose the market and the publication

What’s included
  • YouTube campaign in the market you choose
  • One editorial feature, on the publication you choose
  • Your own digital cover in three sizes
  • Live link, PDF and "Featured in" badge kit
  • Google Ads report at the end
Checkout
Headline

$2,999

500,000+views worldwide · guaranteed minimum

4 features + 4 covers, for a major release

What’s included
  • YouTube campaign in the market you choose
  • Views fast, or paced around your release
  • Four editorial features
  • A digital cover with each feature
  • Google Ads report at the end
Checkout

Every view count is a guaranteed minimum, in every market. If we fall short, your ads keep running at our cost until they reach the number.

Record labelsMonthly plans from $2,500: 3 to 8 releases a month, with an editorial feature for every release.

Contact Us

Where should your views come from?

Every view count is a guaranteed minimum, in every market. If we fall short, your ads keep running at our cost until they reach the number.

Starter

$249per release

20,000+ views worldwide, guaranteed minimum · 1 feature + cover

Views20,000+views worldwide · guaranteed minimum
Editorial features1
Your coverDigital cover
You choose the publication–
Google Ads report at the end
Live after your approvalWithin 24 hours

A first campaign to test a new video.

  • YouTube campaign, worldwide
  • One editorial feature, on a title that fits your music
  • Your own digital cover in three sizes
  • Live link, PDF and "Featured in" badge kit
  • Google Ads report at the end
Pro

$499per release

50,000+ views worldwide, guaranteed minimum · 1 feature + cover

Views50,000+views worldwide · guaranteed minimum
Editorial features1
Your coverDigital cover
You choose the publication
Google Ads report at the end
Live after your approvalWithin 24 hours

More than twice the views, in the market you choose.

  • YouTube campaign in the market you choose
  • One editorial feature, on the publication you choose
  • Your own digital cover in three sizes
  • Live link, PDF and "Featured in" badge kit
  • Google Ads report at the end
Headline

$2,999per release

500,000+ views worldwide, guaranteed minimum · 4 features + 4 covers

Views500,000+views worldwide · guaranteed minimum
Editorial features4
Your cover4 digital covers
You choose the publication
Google Ads report at the end
Live after your approvalWithin 24 hours

For a major release: four features, four covers.

  • YouTube campaign in the market you choose
  • Views fast, or paced around your release
  • Four editorial features
  • A digital cover with each feature
  • Google Ads report at the end
MonthlyRecord labels

From$2,500a month

3 to 8 releases a month · a feature for every release

Views3 to 8releases a month, any market
Editorial features1 to 3 per release
Your coverLabel Pro and up
You choose the publication
Google Ads report at the end
Live after your approvalWithin 24 hours

One monthly plan for every artist on your label: a YouTube campaign and editorial features for each release, with a report after each campaign.

  • 3 to 8 releases a month, from any artist on your roster
  • A YouTube campaign for each release, in the market you choose
  • An editorial feature for every release
  • A Google Ads report after every campaign
  • Month to month, with 10% off when you book three months

Prices in US dollars. Card payments include a 3% card processing fee, shown at checkout. Views are counted by Google Ads in the one market you choose, and each count is a guaranteed minimum. Campaigns go live once Google approves your video, usually within a business day.

US only
The most valuable audience for charts, labels and playlists.
US + Top markets
US, UK, Canada, Australia, Mexico and Brazil, with at least 40% of views from the US.
Worldwide
The most views for your budget, for discovery and social proof.

Artists we have featured

Artist Reviews

Independent artists and producers on their Blue Leopard Media profile features, in their own words.

Blue Leopard Media gave me a chance to tell the story behind the music, not just promote another release. The feature helped listeners understand where I was coming from creatively, and having that kind of coverage gave me something substantial to share around the project.
Chris PatrickArtist & musician
1 / 10
Questions

About music marketing.

Who do you work with?

Independent artists, producers, managers and labels, from a first single to an album campaign. We ask about the release and the goal first, so the plan fits what you actually have.

What do you need from me?

Your music video link, your other links, the artists you sound like, the countries that matter and a photograph. Tell us in the form below and we come back within one business day.

How far ahead should I plan a release?

One to two weeks before release day is ideal: time to set up the YouTube campaign and for you to approve your feature. We can still help with a release that is already out.

Is there anything free to help me prepare?
Where does my video run?

On YouTube and Google video partners, as skippable ads, in-feed ads and YouTube Shorts ads, aimed at people who watch similar artists.

Will the views show on my public view count?

Yes. Views from your campaign show on your video’s public view count on YouTube, so everyone who opens your video sees the number go up. Your Google Ads report at the end of the campaign shows every view and what it cost.

Are the YouTube views real?

Yes. Your video runs as a Google Ads campaign and people choose to watch it. We never use bots, view farms or bought likes, subscribers or comments, which break YouTube’s rules.

What does a guaranteed minimum of views mean?

The number on your package is the least you get, not a target: Starter, for example, guarantees at least 20,000 views worldwide. Google Ads counts a view when someone watches 30 seconds of your video (or all of it, if shorter) or clicks it, and we count them in your Google Ads report. If the budget runs out before your number, the ads keep running at our cost until it is reached. The minimum applies to the market you choose (worldwide, US + Top markets or US only) and to videos Google approves without limits. The same views show on your public view count, which YouTube updates itself, so it can take a little while to catch up with the report. Subscribers, likes, comments, streams and chart positions are not part of the guarantee. The terms are in the refund policy.

What if Google only partly approves my video?

Google sometimes approves a music video with limits, for example only for adults, in some countries or on fewer placements. We can still run your campaign. Because fewer people can be shown the video, each view costs more than usual and the campaign takes a little longer to deliver. We tell you before we start what to expect from your package; the guaranteed counts apply to videos approved without limits. The terms are in the refund policy.

What if Google rejects my video?

We tell you why and appeal to Google, and if an edit would fix it we tell you which one. If the video still cannot be approved, you choose: a full refund of the package, or we use it for another song or release. The terms are in the refund policy.

Where does the editorial feature appear?

On entertainment, lifestyle and business titles we work with. It is written for you, with your name in the headline, and you approve every word before it goes live.

What is the free consultation for?

Questions you still have after reading this page, the FAQ and the case studies: how we would approach your release, the methods and targeting we would use, what results to expect and what you receive, and when. It is a free 15-minute call and there is no obligation to buy anything.

How much does it cost?

Four packages, one payment per release: Starter $249 (a guaranteed minimum of 20,000 worldwide views and one feature with your own cover), Pro $499 (50,000), Breakout $1,299 (200,000) and Headline $2,999 (500,000). Pro and up can run worldwide, US + Top markets or US only instead, with fewer views in the US markets; every count is a guaranteed minimum. Editorial features on their own also start at $249 for one publication. Record labels have monthly plans from $2,500 across their roster. For what a music publicist usually charges, see how much music PR costs.

Is there a contract or a minimum term?

Your plan sets the scope and the fee in writing before anything starts. Nothing starts, and nothing is spent, until you approve it.

Ready, or questions first?

Start your
campaign

Ready to go? Pick your package and pay at checkout, about two minutes. Still have questions after reading this page and the FAQ? Send the form and we book a free 15-minute call about how we would run your campaign.

  • Checkout in about two minutes
  • A free call if you have questions
  • No obligation on the call
Go to checkoutQuestions first? Use the form for a free call.

Book a free 15-minute call

Pro$499A guaranteed minimum of 50,000 views + an editorial feature with your cover50K+ views + feature Checkout
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