Case study · Music PR · Leon Thomas
From behind the scenes
to “My Muse”.
Three features, the press run behind “My Muse”: the career, then the life story, then the release on release day, each on a different title.
- ChallengeBuild press for Leon Thomas around “My Muse”: coverage before the release and on the day itself.
- SolutionOne planned run of three editorial features, each on a different title, each with its own angle.
- ExecutionCareer: Manhattan Standard. Life story: Hollywood Fashion Magazine. Release: Hollywood Feature.
- Result3 live features on 3 titles, with Leon Thomas in every headline.
01 · The run
Career, life story, release.
Every headline below is the live headline, and every link opens the article.
-
01CareerThe career so far
Manhattan Standard
Leon Thomas Spent Years Behind the Scenes. Now R&B Can’t Stop Talking About Him
Read it on Manhattan Standard -
02Life storyWhere the artist comes from
Hollywood Fashion Magazine
Raised on Broadway: Leon Thomas’s Lifelong Journey Through Music
Read it on Hollywood Fashion Magazine -
03ReleaseThe new music, on release day
02 · Why this order
Each feature does one job.
- The career first. Well before the release, a career feature gives anyone who looks Leon Thomas up a recent, substantial article about the work so far.
- Then the life story. Next, a different title tells where the artist comes from: a new headline and a new angle, nothing repeated.
- The release on the day. On release day, a third title covers the new music itself, so the coverage lands while people are listening.
Press around your next release.
Editorial features with your name in the headline, written by our editors and live within 24 hours of your approval. Tell us the release date and we will plan the run.