Case study · Music PR · Gracie Abrams
Quiet songs,
a loud new era.
Three features, the press run behind “Look at My Life”: the career, then the life story, then the release on release day, each on a different title.
- ChallengeBuild press for Gracie Abrams around “Look at My Life”: coverage before the release and on the day itself.
- SolutionOne planned run of three editorial features, each on a different title, each with its own angle.
- ExecutionCareer: Hollywood Fashion Magazine. Life story: The California Magazine. Release: Hollywood Standard.
- Result3 live features on 3 titles, with Gracie Abrams in every headline.
01 · The run
Career, life story, release.
Every headline below is the live headline, and every link opens the article.
-
01CareerThe career so far
Hollywood Fashion Magazine
Gracie Abrams Has Turned Quiet Songs Into a Very Loud Career
Read it on Hollywood Fashion Magazine -
02Life storyWhere the artist comes from
The California Magazine
Growing Up Gracie: The Los Angeles Songwriter Who Wrote Her Own Way
Read it on The California Magazine -
03ReleaseThe new music, on release day
Hollywood Standard
“Hit the Wall” and “Look at My Life”: Inside Gracie Abrams’s New Era
Read it on Hollywood Standard
02 · Why this order
Each feature does one job.
- The career first. Well before the release, a career feature gives anyone who looks Gracie Abrams up a recent, substantial article about the work so far.
- Then the life story. Next, a different title tells where the artist comes from: a new headline and a new angle, nothing repeated.
- The release on the day. On release day, a third title covers the new music itself, so the coverage lands while people are listening.
Press around your next release.
Editorial features with your name in the headline, written by our editors and live within 24 hours of your approval. Tell us the release date and we will plan the run.