Case study · Music PR · Joey Bada$$
From Flatbush
to “DARK AURA”.
Three features, the press run behind “DARK AURA” and “SUPAFLEE”: the career, then the life story, then the release on release day, each on a different title.
- ChallengeBuild press for Joey Bada$$ around “DARK AURA” and “SUPAFLEE”: coverage before the release and on the day itself.
- SolutionOne planned run of three editorial features, each on a different title, each with its own angle.
- ExecutionCareer: The Women’s Reporter. Life story: Hollywood Standard. Release: Manhattan Standard.
- Result3 live features on 3 titles, with Joey Bada$$ in every headline.
01 · The run
Career, life story, release.
Every headline below is the live headline, and every link opens the article.
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01CareerThe career so far
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02Life storyWhere the artist comes from
Hollywood Standard
Flatbush Roots: The Brooklyn Upbringing That Made Joey Bada$$
Read it on Hollywood Standard -
03ReleaseThe new music, on release day
Manhattan Standard
“DARK AURA” and “SUPAFLEE”: Joey Bada$$’s Latest Chapter
Read it on Manhattan Standard
02 · Why this order
Each feature does one job.
- The career first. Well before the release, a career feature gives anyone who looks Joey Bada$$ up a recent, substantial article about the work so far.
- Then the life story. Next, a different title tells where the artist comes from: a new headline and a new angle, nothing repeated.
- The release on the day. On release day, a third title covers the new music itself, so the coverage lands while people are listening.
Press around your next release.
Editorial features with your name in the headline, written by our editors and live within 24 hours of your approval. Tell us the release date and we will plan the run.