Case study · Google Ads on YouTube · Ángela Aguilar · Mexico
One music video.
567,000 views
in 19 days.
What our Google Ads campaigns did for one music video, shown to viewers in Mexico, from Jun 2, 2025 to Jun 20, 2025, read straight from our Google Ads account, and what the same setup looks like on your release.
- ChallengeGet the music video for “A Dos De Borrarte” watched by new viewers on YouTube.
- SolutionGoogle Ads video campaigns: skippable ads on YouTube, targeted to viewers in Mexico.
- Execution19 days, 2 to 20 Jun 2025, in two main pushes.
- Result567K views from 841K impressions, a 67.40% view rate.
01 · The results
567,000 views, each one chosen.
Every figure is from our Google Ads account. Campaign ordered by Ángela Aguilar’s management, who agreed in writing that we can share it.
Our Google Ads account, Jun 2, 2025 to Jun 20, 2025. Watermarked; shared with the artist’s permission.
Reading the chart
- Two main pushes. Views (the red line) climbed through the first week to a peak, fell away in the middle of the run, then rose again for a second, smaller push near the end.
- The view rate kept rising. The yellow line (view rate) sits high from the start and edges up through the second half, finishing near its highest point.
02 · Who watched, and where
Phones, the living-room TV, and more women than men.
The campaign targeted viewers in Mexico. Google Ads splits every result by device and by age and gender; these are the reports for the whole campaign.
Our Google Ads account, Jun 2, 2025 to Jun 20, 2025. Watermarked; shared with the artist’s permission.
| Device | Views | Impressions | Cost |
|---|---|---|---|
| Mobile phones | 71.2% | 68.2% | 64.0% |
| TV screens | 25.8% | 28.7% | 32.2% |
| Computers | 1.8% | 1.7% | 2.3% |
| Tablets | 1.2% | 1.4% | 1.4% |
Share of each, for the whole campaign, from the Devices report.
What artists and labels can take from it
- Phones gave the most views for the money. Phones took 64.0% of the cost and returned 71.2% of the views: the best value of any screen.
- A quarter of the views were on a TV. TV screens had 25.8% of the views. People watching on a TV see the video full screen, in the living room.
- TV screens are the premium seat. TV screens took 32.2% of the cost for 28.7% of the impressions: a pricier placement, bought for people watching full screen.
03 · For your release
The same setup, on your release.
Every view count is a guaranteed minimum. If a campaign falls short, the ads keep running at our cost until it reaches the count. Check it in YouTube Studio and in the Google Ads report at the end of the campaign.
Press on every release
Every campaign comes with an editorial feature with the artist’s name in the headline, written by our editors and live within 24 hours of your approval. Packages come with the artist’s own digital cover.
The covers shown are real client covers from our PR & Media work.
Put it behind your next release.
A YouTube campaign with a guaranteed minimum of views and an editorial feature, one payment per release. Record labels have monthly plans across the roster.