Case study · Google Ads on YouTube · Eight-day YouTube push
One music video.
1.50 million views
in 8 days.
What our Google Ads campaigns did for one music video from Nov 5, 2025 to Nov 12, 2025, read straight from our Google Ads account, and what the same setup looks like on your release.
- The goalGet the music video watched by new viewers on YouTube.
- What we ranGoogle Ads video campaigns: skippable ads on YouTube and the Google Display Network.
- How long8 days, 5 to 12 Nov 2025.
- The result1.5M views from 4.58M impressions, a 32.77% view rate.
01 · The results
1.50 million views, each one chosen.
Google Ads video campaigns for the artist’s music video on YouTube and the Google Display Network, from 5 to 12 November 2025. Every figure on this page comes from our Google Ads account. The artist agreed in writing that we can share the campaign metrics; we keep their name private.
Our Google Ads account, Nov 5, 2025 to Nov 12, 2025. Watermarked; shared with the artist’s permission.
Reading the chart
- Short and fast. Eight days, run in pushes: views (the red line) rise and fall several times, with the biggest peak near the end.
- The view rate held up. The yellow line (view rate) stays high on the days the ads ran at full pace, and drops only where delivery paused.
- Views, not plays. A Google Ads view needs someone to choose to keep watching. People who skip in the first seconds are not counted, and the campaign does not pay for them.
02 · Where the views came from
Mostly YouTube, mostly phones.
Google Ads splits every result by network, by device and by day and hour. These are the reports for the whole campaign.
Our Google Ads account, Nov 5, 2025 to Nov 12, 2025. Watermarked; shared with the artist’s permission.
| Where | Views | Impressions | Cost | Clicks |
|---|---|---|---|---|
| YouTube | 82.6% | – | 84.7% | – |
| Display Network (partner sites and apps) | 17.4% | – | 15.3% | – |
| Mobile phones | – | 84.8% | 74.9% | 96.5% |
| TV screens | – | 7.8% | 17.6% | 0.0% |
| Computers | – | 3.4% | 5.0% | 1.6% |
| Tablets | – | 4.0% | 2.5% | 1.9% |
Share of each, for the whole campaign. The Networks and Devices reports split different measures, so some cells are blank.
What artists and labels can take from it
- Mostly YouTube itself. 82.6% of the views ran on YouTube, for 84.7% of the cost. The rest came through Google’s partner sites and apps.
- Phones did the clicking. 96.5% of clicks came from phones, on 84.8% of impressions.
- TV screens are the premium seat. TV screens took 17.6% of the cost for 7.8% of the impressions: a pricier placement, bought for people watching full screen.
- Weekends stand out. In the Day & hour report, the darkest cells are Sunday afternoon and late on Saturday night.
03 · For your release
The same setup, on your release.
Every campaign gets its own Google Ads video campaign on YouTube, a guaranteed number of views and an editorial feature, with a weekly Google Ads report.
How you check our numbers
- In YouTube Studio: the views show on your own channel, under the YouTube advertising traffic source.
- In the weekly Google Ads report: the same screenshots as on this page, for your campaign.
- No passwords: we only need the video link. The ads run from our Google Ads account.
The guarantee
Every view count is a guaranteed minimum in the Google Ads report, in every market. If a campaign falls short, the ads keep running at our cost until it reaches the count.
The counts apply to videos Google approves without limits; if a video is approved with limits, we tell you what to expect before we start. We do not guarantee streams, playlist placements, chart positions or the public view count, which YouTube decides.
Press on every release
Every campaign comes with an editorial feature with the artist’s name in the headline, written by our editors and live within 24 hours of your approval. Packages come with the artist’s own digital cover.
The covers shown are real client covers from our PR & Media work.
Put it behind your next release.
A YouTube campaign with guaranteed views and an editorial feature, one payment per release. Record labels have monthly plans across the roster.