PR for real estate agents and brokers, on the titles your clients read.

Why press matters for an agent

Real estate is a referral business that is checked online. A seller who got your name from a neighbour still looks you up before the listing appointment, and so do buyers deciding which agent to call back, developers choosing a sales team and agents thinking about joining yours. What they find is usually a brokerage profile page, a portal listing and some social posts. All of them look like everyone else’s.

A feature on a publication is different: a third-person account of your career, your market and your approach, with your name in the headline. It is something you can put in a listing presentation, link from your bio and share when someone asks why they should list with you.

It suits:

• Agents moving up to higher price points, where sellers expect more than a portal profile.
• Team leaders and brokers recruiting agents and building a brand beyond one person.
• New offices and brokerages entering a market.
• Developers and investors launching a project or raising for one.

What a feature covers for an agent

Our editorial team writes from a short brief. The angles that read best in real estate are about the market and the client, not the listing:

• The agent story: how you got into the business, the neighbourhoods you know and the clients you serve.
• Market commentary: what is happening to prices, inventory or rates in your area, and what it means for buyers and sellers.
• The team or the brokerage: how it is built, what it does differently and where it is growing.
• A notable sale, told with context: only with your client’s permission, and with figures you can support.
• A new venture: a new office, a development, a move to a new brokerage.

You get the live link, a PDF copy, your official cover and a "Featured in" badge kit for your listing presentation, email signature and social profiles. Your name sits in the headline, the URL and the first paragraph, and links to your website and profiles are marked sponsored.

Publications that suit an agent or a broker

Features run on the publications we work with. These usually fit real estate, based on what each title covers and who reads it:

Manhattan Standard covers New York business, money and power, and its readers include people in New York finance, real estate and law. The California Magazine covers California business, technology and culture, and real estate is one of the subjects it suits best. Every publication we list carries the 24-hour window and the money-back assurance; a publication not on the list is quoted per outlet, with the terms in writing before you pay. See every publication.

How the options compare

Agents usually weigh a feature against a PR agency, a publicist or a press release. The figures for each come from a published industry guide (sources below):

An agency or a publicist makes sense for a large brokerage or a development launch that needs ongoing media relations. A feature makes sense when what you need is a credible page about you for the sellers, buyers and recruits who search your name. Read what a PR agency costs and the difference between a wire release and a feature.

What it costs

Prices are the same for every reader and published in full: $249 for one feature, $499 for three and $999 for eight, each with your official cover. There is no retainer and no minimum term. A team leader often uses the three-feature package for a team story, a market commentary piece and a personal profile, on three titles.

Bigger campaigns start at $1,499. Every price we charge, for press, music and ads, is on the pricing page.

How it works

1. Send a short brief. Your name exactly as people search it, what you do, your website and profiles, and a headshot. About ten minutes.
2. We recommend the title and the angle within one business day.
3. We write, you approve. Our editorial team drafts an original feature. You ask for changes, and nothing goes live without your written approval. If your brokerage reviews marketing, send them the draft too: nothing is published until you approve it.
4. Live within 24 hours of your approval, labelled as sponsored, with your links marked sponsored as Google requires.
5. Indexed under your name. The URLs are submitted to Google the same day, and we check where you rank for your name at day 7 and day 30.

The full process is on how it works. If your approved feature is not live within 24 hours (business days), you get a full refund: see our guarantee.

What it is, and what it is not

Every feature is sponsored content and labelled as such on the page. It is not an award, a ranking or a production list, and it will not call you the top agent in your city. It will not describe a sale, a price or a client without the facts and the permission to back it up.

If you want people searching for homes or agents in your area, Meta Ads and Google Ads reach them directly, and the feature gives them something to read when they look you up. For the person behind the business, see founder & executive PR; for a company story, business publicity.