PR for doctors, clinics and med spas, written to be accurate.
Patients read about a practice before they book, and they read carefully. A feature on a publication gives them an accurate, readable account of who you are, what you treat and how you work, written by our editorial team, approved by you, and live within 24 hours of your approval.
Why press matters for a practice
Choosing a doctor, a dentist or a clinic is a decision people take seriously, and they research it. They search the practitioner’s name, then the practice’s name, and they read what comes up. Review sites tell them what other patients felt; your website tells them what you offer. A feature fills the gap between the two: an account of the practice and the people in it, written in the third person, that explains your approach in plain language.
It helps beyond patients too. Referring doctors, hospital partners, investors in a growing group and candidates for a clinical role all look you up. A well-written page about you, on a publication, gives them something more than a listing.
It suits:
- Independent physicians and dentists whose name is the practice.
- Clinics and groups opening a new location, adding a service or bringing in a new partner.
- Med spas and aesthetic clinics in a crowded local market, where patients compare several options before booking.
- Specialists who want to be known for one condition or treatment and to be asked for comment on it.
What a feature covers for a practice
Our editorial team writes from a short brief. The angles that work best for healthcare explain rather than sell:
- The clinician profile: training, the path into the specialty and the patients you see now.
- The practice story: why it was founded, how it works and what a first visit is like.
- A treatment explained: what it is, who it is for, what recovery involves, in words a patient understands.
- A milestone: a new location, a new service or new equipment, and what it changes for patients.
- Commentary: your view on a health topic in the news, kept to what the evidence supports.
You get the live link, a PDF copy, your official cover and a "Featured in" badge kit, with your name and the practice’s name in the headline, the URL and the first paragraph. Links to your booking page and profiles are included and marked sponsored.
Publications that suit a practice
Features run on the publications we work with. These usually fit a doctor, a clinic or a med spa, based on what each title covers and who reads it:
| Publication | What it covers | Who reads it | Terms |
|---|---|---|---|
| The USA Standard | American business, markets and the economy. | Founders, executives and investors. | Guaranteed · 24h |
| The California Magazine | California business, technology and culture. | The people building California’s economy. | Guaranteed · 24h |
| Manhattan Standard | New York business, money and power. | People in New York finance, real estate and law. | Guaranteed · 24h |
| The Women’s Reporter | Women in business, leadership and culture. | Women founders, executives and creatives. | Guaranteed · 24h |
| Hollywood Fashion Magazine | Red-carpet style, celebrity fashion and beauty. | Fashion and beauty readers. | Guaranteed · 24h |
| The BB Report | Business, investing, technology, entrepreneurship and leadership. | Founders, investors and business leaders. | Guaranteed · 24h |
Every publication we list carries the 24-hour window and the money-back assurance; a publication not on the list is quoted per outlet, with the terms in writing before you pay. A practice in California or New York often starts on the regional title for its city; an aesthetic clinic or a med spa may suit a beauty title. See every publication.
How the options compare
Healthcare PR costs more than general PR at most agencies: the industry guide cited below puts the premium for healthcare specialization at 20 to 30% over general consumer PR. Here is how the main options compare:
| Option | Typical price | What you pay for | Who decides what is written | Labelled as paid? |
|---|---|---|---|---|
| PR agency on retainer | $3,500 to $10,000 a month (boutique); $10,000 to $25,000 (mid-sized and sector specialists) | The team’s time and pitching, not coverage | The journalist, if they choose to cover you | No: it is earned editorial |
| Freelance publicist | $2,000 to $10,000 a month | One person’s time, not coverage | The journalist, if they choose to cover you | No: it is earned editorial |
| Newswire press release | $600 to $3,000 per release | Distribution of a release you write | You, within the wire’s rules | Shown as a press release |
| Pay-per-placement service | $2,500 to $10,000+ per placement | A placement on an outlet named in the contract | Depends on the outlet: check | Yes, if the outlet was paid |
| Blue Leopard Media feature | $249 for 1, $499 for 3, $999 for 8 | A feature written for you, live within 24 hours of your approval or your money back | You approve every word | Yes, labelled as sponsored |
A healthcare PR agency is the right choice for a hospital group, a product launch that needs medical journalists, or a crisis. A feature is the right choice when what you need is an accurate page about your practice that patients and referrers find when they search your name. For the detail, read what a PR agency costs and what a sponsored article costs.
What it costs
Prices are the same for every reader and published in full: $249 for one feature, $499 for three and $999 for eight, each with your official cover. There is no retainer and no minimum term. A group practice often uses the three-feature package: one practice feature and profiles of two clinicians, each with its own angle.
| Package | Price | What you get |
|---|---|---|
| Start | $249 | One feature, one publication. One written feature and your official cover, on the title you choose. |
| Build authority | $499 | Three features, three publications · $166.33 per title. Three titles, three angles, three covers. Three separate pages about you for Google to index. |
| Dominate your presence | $999 | Eight features, eight publications · $124.88 per title. All eight business titles, eight angles, eight covers, published on a planned schedule. |
Bigger campaigns start at $1,499. Every price we charge, for press, music and ads, is on the pricing page.
How it works
- Send a short brief. Your name exactly as people search it, what you do, your website and profiles, and a headshot. About ten minutes.
- We recommend the title and the angle within one business day.
- We write, you approve. Our editorial team drafts an original feature. You ask for changes, and nothing goes live without your written approval. If your practice has a compliance lead, send them the draft as well: nothing is published until you approve it.
- Live within 24 hours of your approval, labelled as sponsored, with your links marked sponsored as Google requires.
- Indexed under your name. The URLs are submitted to Google the same day, and we check where you rank for your name at day 7 and day 30.
The full process is on how it works. If your approved feature is not live within 24 hours (business days), you get a full refund: see our guarantee.
What it is, and what it is not
Every feature is sponsored content, labelled as such on the page. It is not a medical endorsement, a peer-reviewed article or an award, and it does not rank you against other practitioners. It will not claim outcomes the evidence does not support, because that would be misleading.
If reviews or an old article dominate your search results, reputation management adds accurate pages in a planned order; we publish new material and never remove anyone else’s. If you want new patients searching for a treatment in your area, Google Ads and Meta Ads reach them directly. Read how to rank your name on Google for what makes a page rank.
Sources
If your approved feature is not live within 24 hours, you get a full refund.
Confirmed in writing before you order and counted on business days.
Read the refund policyFrequently asked.
Can a doctor pay for a feature?
Yes. Physicians may advertise as long as the communication is not false or misleading, and every feature is labelled as sponsored so readers know it was paid for. Rules vary by country, state and profession, so check yours before you approve the draft.
Can you include patient stories or before-and-after photos?
Only with the patient’s permission, and only material you confirm you have the right to share. In the US, patient information is protected under HIPAA, so take advice if you are unsure.
Will the feature make medical claims?
It describes what you do and how, in plain language. It does not promise results, and claims about the benefits of a treatment need the evidence to support them.
Does it work for a med spa?
Yes. Aesthetic clinics and med spas often suit a beauty or regional title, and a feature gives patients comparing several clinics something more than a price list and reviews.
Will it bring in new patients?
It gives patients who search your name something credible to read; we do not promise bookings. For patients searching for a treatment right now, pair it with Google Ads.
How fast does it go live?
Within 24 hours of your written approval of the final draft, on business days, or you get a full refund for that feature.
A feature that answers the search patients run.
Written for you, approved by you, live within 24 hours of your approval. From $249.