How to get a Google Knowledge Panel for your name or business, and how to claim it

The short answer: how do you get a Google Knowledge Panel?

You do not apply for one. Google says knowledge panels are automatically generated from information across the web, and its help page on editing panels states that, to maintain the integrity of search results, its current policy is not to manually create or delete knowledge panels. A panel appears when Google's systems are confident about who or what a search is for.

So the work is to give Google that confidence: one consistent version of your name, an official page that is clearly about you, structured data that links your profiles together, and independent pages on other sites that describe you the same way. When a panel appears, you can claim it for free and suggest changes.

Google charges nothing for any of this, and no one can promise you a panel. What we sell is one of the inputs: our founder and executive PR service publishes a profile feature and a profile page about you, built so search engines can tell exactly who it describes. The rest of this guide covers every step, including the ones that cost nothing.

What a knowledge panel is, and where its information comes from

A knowledge panel is the information box that appears beside or above the results when you search for a person, place, organisation or thing that Google recognises. It usually shows a name and short description, images, key facts and links to official sites and social profiles.

The panel is drawn from Google's Knowledge Graph. In a May 2020 explainer, Google's Public Liaison for Search said the Knowledge Graph had amassed over 500 billion facts about five billion entities, gathered from material shared across the web and from open source and licensed databases. He added that Wikipedia is a commonly cited source, but not the only one.

Two points follow from that. First, a panel describes an entity, not a web page, so Google has to be able to tell that many pages are about the same you. Second, it is updated as the web changes: Google says panels update as information changes online, and that its automated systems decide when panels appear and disappear.

Knowledge panel or Business Profile?

If you run a local business, the box you see for your company may be a Google Business Profile, which you create and manage yourself. Google's Business Profile guidelines say it is for businesses with a physical location customers can visit, or that travel to customers where they are. Google's claim page also tells local businesses to use a Business Profile rather than claiming a knowledge panel. Brands, online businesses, people and organisations without a customer-facing location rely on the Knowledge Graph instead.

What makes a knowledge panel more likely

Google does not publish a checklist, so treat what follows as practice rather than rules. Every item does one of two things: it makes clear which entity you are, or it gives Google an independent source that agrees.

None of these guarantees a panel. A person or company that is rarely searched for, or whose name is shared with someone better known, may not get one however tidy their pages are.

How to get a Google Knowledge Panel: step by step

Step 1: choose one form of your name

Use the same name everywhere: with or without a middle initial, a shortened first name or the full one. Pair it with the same role, company and photo. Consistency is how Google, and people, tell you apart from namesakes.

Step 2: build one official page about you

A personal site on a domain with your name, or an about page on your company site, with your name in the page title, the URL and the main heading. Write a factual bio: what you do, where, and what you have done. For a company, the about page should state the legal name, founding date, location and what the company does.

Step 3: add structured data

For a company, Google's Organization structured data documentation says the markup can influence visual elements such as the logo shown in Search and help Google disambiguate your organisation, and it lists sameAs for links to pages on other sites about you. For a person, Google's ProfilePage markup wraps a Person with the same sameAs property for external profiles. Google also says it does not guarantee that features using structured data will show up, so markup is a signal, not a switch.

Step 4: set up and link your profiles

Create or update the profiles you will actually use, with the same name, photo and one-line bio, and link each one to your official page and back. It is worth including the accounts Google lists for verifying a claim: YouTube, Search Console, X (formerly Twitter) and Facebook. If you own one of those, claiming a panel later is much simpler.

Step 5: get coverage that names you clearly

Independent pages are what corroborate you. Interviews, profiles and features help most when your name appears in the headline, the URL and the first paragraph, and when the page links to your official site. Earned press is the strongest signal. Labelled sponsored features help search engines understand who you are, though they do not count as independent for Wikipedia, as the next section explains. Our guide to ranking your name on Google covers this step in more detail.

Step 6: check, and be patient

Search your name and your company in a private window every few weeks. Google publishes no timeline for panels. Some appear after the first strong pages are indexed; some take much longer; some never appear for names that are rarely searched.

Do you need a Wikipedia page to get a knowledge panel?

No. Google says Wikipedia is commonly cited but not its only source, and many people and companies have panels without an article. A Wikipedia article does make a panel more likely for the people who qualify, so it helps to know the rules before anyone offers to write one for you.

• Notability. Wikipedia's notability guideline for people) presumes a person notable if they have received significant coverage in multiple published secondary sources that are reliable, intellectually independent of each other and independent of the subject. It adds that autobiography and self-promotion are not the routes to an encyclopedia article.
• Sponsored content does not count as independent. Wikipedia's reliable sources guideline describes sponsored content as a paid advertisement formatted to look like an article, and says advertisements are non-independent and should be treated as self-published. That includes sponsored features such as ours.
• Paid editing must be disclosed. Under Wikimedia's terms of use, paid editors must disclose their employer, client and affiliation, and Wikipedia's conflict of interest guideline strongly discourages them from editing affected articles directly.
• Wikidata has its own bar. A Wikidata item is acceptable only if it meets one of its notability criteria, for example referring to a clearly identifiable entity that can be described using serious and publicly available references. Items that do not can be nominated for deletion.

If you do not meet those standards yet, the honest route is to earn the independent coverage first. An article created for someone who is not notable is likely to be deleted, and its removal can take a panel's main source with it.

How to claim your knowledge panel once it appears

Google lets the subject of a panel, or an official representative, claim it and suggest changes. It is free.

1. Sign in to a Google Account.
2. Search for yourself or the entity you represent, and find the panel.
3. At the bottom of the panel, select Claim this knowledge panel. On some panels the option is in the About section.
4. Review the information Google shows.
5. Sign in to one of the official sites or profiles Google lists for verification, such as YouTube, Search Console, X or Facebook. If Google cannot find an associated site, it asks you for more information.

Google notes that not all knowledge panels are claimable yet. Once verified, you can add other people as owners, managers or contributors.

What you can and cannot change

Verified users suggest edits through Suggest edits on the panel, one item at a time, with public links as evidence. Google's feedback page sets out the limits:

• Featured image: you can suggest a replacement, but Google cannot add an image by request if there is none.
• Title: generated automatically; changes are considered only with substantial evidence.
• Subtitle: custom subtitles are not accepted, though you can ask to remove one describing a family or relationship.
• Description: comes from another source and cannot be edited directly. You can contact that source, or send strong evidence that it is wrong.
• Social profiles: you can suggest new ones or edit existing ones, but not their order.
• Personal details: you can ask Google to leave out items such as your date of birth or marital status.

Google says it reviews feedback from verified users within a few days, though it can take longer, and that it may not make a change it cannot confirm. If someone else's panel shows wrong facts about you, anyone can use the Feedback link on the panel.

Who can help, and what each can honestly do

Because Google does not create panels on request, anyone you pay is paying for the groundwork, not the panel. How the options compare:

The publicist range is from everything-pr's 2026 PR pricing guide. If you need the independent coverage that Wikipedia and many journalists look for, a good publicist with genuine news is the better route.

Where Blue Leopard Media fits

Our founder and executive PR service gives Google one more clear, consistent page about you. We write a profile feature from a ten-minute brief, you approve every word, and it goes live with your name in the headline, URL, first paragraph and image alt text. You also get a profile page on the publication that links to your verified accounts, plus Person and NewsArticle structured data so search engines can connect the feature to you.

We submit the URLs to Google the day they go live and check where the feature ranks for your name at day 7 and day 30, then send you the data. A feature costs $249, three on three publications cost $499 and eight cost $999, each with your official cover and no retainer. Each one is live within 24 hours of your approval, or you can claim a full refund under our refund policy.

We are clear about the limits. Every feature is sponsored and labelled, so it will not count toward Wikipedia notability, and we cannot promise a knowledge panel or a ranking, because Google decides both. What we can promise is an accurate, well-written page about you that is built to be understood.

If the first page for your name does not yet say clearly who you are, tell us your name and your goal, and we will say which of these steps to take first.