PR for tech and SaaS companies, on a date you choose.
Buyers, investors and candidates all research a software company before they talk to it. A feature about your company or your founder gives them an independent-looking, clearly labelled account of what you build and why. We write it, you approve it, and it goes live within 24 hours of your approval, timed to your launch, your round or your sales push.
Why press matters for a software company
B2B software is rarely bought on the first visit. A prospect finds you, then searches the company and the founder, reads what others have written and comes back weeks later. An investor does the same before the first call and again before the term sheet. A senior engineer does it before accepting an offer. If the only pages they find are yours, your story depends on how much they trust your own marketing.
A feature on a business or technology publication is a second source: a third-person account of the problem you solve, the product and the people behind it. It is something your sales team can link in emails, your founder can share on LinkedIn and your investor update can point to.
It suits:
- Startups before or after a round, when investors, hires and the first customers are all searching.
- SaaS companies launching a product or entering a market, with something to link on launch day.
- Founders and CTOs building a personal profile that follows them from company to company.
- Agencies and IT services firms competing on trust rather than price.
What a feature covers for a tech company
Our editorial team writes from a short brief. The angles that read best for software companies lead with the customer, not the feature list:
- The problem: what your customers struggled with before, told through a real situation rather than a pitch.
- The founder story: why you started, the calls you made and what you know that others do not.
- The launch or the round, with context: what it lets you build, and for whom.
- A point of view: what your industry gets wrong about a technology, an AI trend or a buying habit.
- The team: how you hire, how you work, what it is like to build there.
You get the live link, a PDF copy, your official cover and a "Featured in" badge kit for your site, decks and social profiles. The company and founder names sit in the headline, the URL and the first paragraph, with NewsArticle and Person structured data so search engines connect the feature to you. Links to your product and site are marked sponsored.
Publications that suit a tech company
Features run on the publications we work with. These usually fit software and technology companies, based on what each title covers and who reads it:
| Publication | What it covers | Who reads it | Terms |
|---|---|---|---|
| The California Magazine | California business, technology and culture. | The people building California’s economy. | Guaranteed · 24h |
| The USA Standard | American business, markets and the economy. | Founders, executives and investors. | Guaranteed · 24h |
| The Entrepreneurs Weekly | Startups, small business, technology and productivity. | People building companies. | Guaranteed · 24h |
| The BB Report | Business, investing, technology, entrepreneurship and leadership. | Founders, investors and business leaders. | Guaranteed · 24h |
| International Business Weekly | Global business, markets, companies and the economy. | Executives and investors following global markets. | Guaranteed · 24h |
| The Women’s Reporter | Women in business, leadership and culture. | Women founders, executives and creatives. | Guaranteed · 24h |
The California Magazine covers California business, technology and culture and suits technology founders; The USA Standard covers American business and markets for founders, executives and investors. Every publication we list carries the 24-hour window and the money-back assurance; a publication not on the list is quoted per outlet, with the terms in writing before you pay. See every publication.
How the options compare
Startup PR is usually sold on retainer. One industry guide puts typical monthly retainers for reputable startup PR firms at $5,000 to $40,000, depending on scope and specialization; its general cost guide puts the other options at these levels (sources below):
| Option | Typical price | What you pay for | Who decides what is written | Labelled as paid? |
|---|---|---|---|---|
| PR agency on retainer | $3,500 to $10,000 a month (boutique); $10,000 to $25,000 (mid-sized and sector specialists) | The team’s time and pitching, not coverage | The journalist, if they choose to cover you | No: it is earned editorial |
| Freelance publicist | $2,000 to $10,000 a month | One person’s time, not coverage | The journalist, if they choose to cover you | No: it is earned editorial |
| Newswire press release | $600 to $3,000 per release | Distribution of a release you write | You, within the wire’s rules | Shown as a press release |
| Pay-per-placement service | $2,500 to $10,000+ per placement | A placement on an outlet named in the contract | Depends on the outlet: check | Yes, if the outlet was paid |
| Blue Leopard Media feature | $249 for 1, $499 for 3, $999 for 8 | A feature written for you, live within 24 hours of your approval or your money back | You approve every word | Yes, labelled as sponsored |
An agency on retainer is the right choice for an embargoed funding announcement, ongoing tech press or analyst relations. A feature is the right choice when you need a credible page about the company or the founder by a known date, for the people who search you. Our guide to PR agencies for startups compares every option, including the free ones.
What it costs
Prices are the same for every reader and published in full: $249 for one feature, $499 for three and $999 for eight, each with your official cover. There is no retainer and no minimum term. A launch often uses the three-feature package: a company feature, a founder profile and a point-of-view piece, published in a planned order.
| Package | Price | What you get |
|---|---|---|
| Start | $249 | One feature, one publication. One written feature and your official cover, on the title you choose. |
| Build authority | $499 | Three features, three publications · $166.33 per title. Three titles, three angles, three covers. Three separate pages about you for Google to index. |
| Dominate your presence | $999 | Eight features, eight publications · $124.88 per title. All eight business titles, eight angles, eight covers, published on a planned schedule. |
Bigger campaigns start at $1,499. Every price we charge, for press, music and ads, is on the pricing page.
How it works
- Send a short brief. Your name exactly as people search it, what you do, your website and profiles, and a headshot. About ten minutes.
- We recommend the title and the angle within one business day.
- We write, you approve. Our editorial team drafts an original feature. You ask for changes, and nothing goes live without your written approval. If your launch date moves, tell us: we publish when you approve, so the date is yours.
- Live within 24 hours of your approval, labelled as sponsored, with your links marked sponsored as Google requires.
- Indexed under your name. The URLs are submitted to Google the same day, and we check where you rank for your name at day 7 and day 30.
The full process is on how it works. If your approved feature is not live within 24 hours (business days), you get a full refund: see our guarantee.
What it is, and what it is not
Every feature is sponsored content and labelled as such on the page. It is not earned coverage by a technology journalist, it is not an analyst report and it will not rank you against competitors. It is an accurate, well-written page about your company, published when you need it.
Most software companies need more than one channel. For the company story, see business publicity; for the founder, founder & executive PR. To reach buyers who are searching now, see Google Ads and Meta Ads, and for a site that converts the traffic, App & website development.
If your approved feature is not live within 24 hours, you get a full refund.
Confirmed in writing before you order and counted on business days.
Read the refund policyFrequently asked.
Is this the same as tech press coverage?
No. It is a sponsored feature, labelled as such, on a publication we work with. Earned coverage by a technology journalist is something an agency pitches for and an editor decides; a feature is a page about you on a date you know.
Can you time it to our launch or funding announcement?
Yes. The feature goes live within 24 hours of your approval, so you control the date. Approve the draft the day before your announcement and it is live with it.
Can we feature the company and the founder?
Yes. The three-feature package ($499) is often used for a company feature, a founder profile and a point-of-view piece on three titles.
Do the links help our SEO?
Links to your site are included and marked sponsored, as Google requires for paid placements, so they are not a shortcut to rankings. The value is a credible page that ranks for your company and founder names.
Will it bring in leads?
It gives prospects who search you something credible to read; we do not promise leads or sales. For buyers searching right now, pair it with Google Ads.
How fast does it go live?
Within 24 hours of your written approval of the final draft, on business days, or you get a full refund for that feature.
A feature that answers the search buyers run.
Written for you, approved by you, live within 24 hours of your approval. From $249.