Insight · PR

How to get a Wikipedia page: notability, explained honestly

You cannot buy a Wikipedia page. Wikipedia writes about people and companies that independent, reliable sources have already covered in depth. Here is what that means, what the rules say about paying someone, and what to do first.

Want this done for you? See our guaranteed media placement service. Related reading: Google Knowledge Panel · How to rank your name on Google · Personal branding agency. Or browse all PR guides.

Key takeaways

  • A topic gets a Wikipedia article when it has significant coverage in multiple reliable sources that are independent of it. Payment does not create notability.
  • Wikipedia's notability guideline for companies says only unpaid sources count, and excludes press releases and paid media.
  • Paid editors must disclose who is paying them, and the conflict of interest guideline strongly discourages them from editing the article directly.
  • Blue Leopard Media does not create Wikipedia pages. Our features are paid and labelled, so they do not count towards notability.

The short answer

Nobody grants a Wikipedia page. Volunteers keep an article when the subject meets the notability guideline: significant coverage in reliable sources that are independent of the subject. That is a fact about your press history, not a service anyone can sell.

Paying someone to write your page breaks Wikipedia's rules unless every step is disclosed, and even then the guidelines discourage it. Blue Leopard Media does not create Wikipedia pages. What we can help with is the real prerequisite: a visible, accurate presence for your name, through our founder PR service.

What notability actually means

A quiet library reading room lined with shelves of old books, armchairs and a wooden table
Wikipedia articles rest on published sources, the kind a library would hold. Photo: Michael D Beckwith, public domain, via Wikimedia Commons

The general guideline asks for coverage that is significant (it addresses the topic directly and in detail), reliable (the source has editorial integrity), secondary and independent (not produced by the subject or anyone affiliated with it). Multiple sources are generally expected.

The guideline for companies) is blunter: "Only unpaid sources count." It excludes press releases, press kits and paid media, and says routine announcements such as raised capital do not make a company notable. The guideline for people) says trivial coverage is not usually enough and that autobiography and self-promotion are not routes to an article.

Wikipedia's reliable sources guideline treats sponsored content as a paid ad formatted like an article, to be handled as a self-published, primary source. A sponsored feature, ours included, will not establish notability.

What the rules say about paying someone

The conflict of interest guideline covers editing about yourself, clients and employers. It says you should generally refrain from creating articles about yourself or anyone you know, and that paid editors must disclose who is paying them and on whose behalf the edits are made. They are strongly discouraged from editing affected articles directly and must not act as reviewers.

The paid-contribution disclosure policy is part of Wikimedia's Terms of Use. It applies to anyone paid for edits, or compensated for publicity connected to the article's subject. A paid editor who will not disclose is prohibited from editing.

So a freelancer who promises to "get you a page" while keeping the client quiet is breaking the rules, and a page built on thin sourcing is a poor investment whoever writes it. Money buys writing time. It does not buy independent articles.

Your realistic options

How the options compare:

Pay an editor to write itDraft it yourselfBlue Leopard Media
Allowed by Wikipedia?Only with disclosure; direct editing strongly discouragedYes, through Articles for Creation, with your connection disclosedWe do not create Wikipedia pages
What is guaranteedNothing: volunteers decideNothing: no fixed waiting time for reviewA labelled sponsored feature, not a Wikipedia page
Time to go liveSame review queueSame review queueWithin 24 hours of your approval
What you getA draft, if your sources support itA draft you control, if you have sourcesA feature from $249 that can rank for your name
Best forSubjects with plenty of independent coverage who need help with formatSubjects already covered in several independent articlesA clear page about you now, while independent coverage builds

Editors with a conflict of interest are asked to submit through Articles for Creation or propose changes on talk pages. The page says there is no fixed waiting time and that most topics need significant coverage in multiple reliable, independent, secondary sources. A paid editor is the better fit if you already have that coverage.

What to do first

  1. List every article about you or your company that someone independent wrote, not interviews you arranged or releases you issued.
  2. Count the ones that go beyond a passing mention. If there are fewer than several, you are not ready.
  3. Earn more independent coverage by giving journalists something worth writing about.
  4. Keep your own pages and profiles accurate, so search results are right while you wait.

If you want a clear, clearly labelled page about you in the meantime, tell us about your background and we will recommend a publication and an angle.

Questions

Frequently asked.

Can I create my own Wikipedia page?

You can, but Wikipedia's conflict of interest guideline says you should generally refrain from creating articles about yourself, and suggests people with a conflict submit drafts through Articles for Creation instead. The draft still has to show notability.

Is it legal to pay someone to create a Wikipedia page?

Paid editing is not banned outright, but Wikimedia's Terms of Use require paid editors to disclose their client, and the conflict of interest guideline strongly discourages them from editing the article directly. Undisclosed paid editing breaks the rules.

Do press features count as sources for Wikipedia?

Independent news coverage can. Paid or sponsored content does not: the guideline for companies says only unpaid sources count, and the reliable sources guideline treats sponsored content as self-published.

How long does Wikipedia take to review a draft?

There is no fixed waiting time. Reviewers are volunteers, and Wikipedia asks editors not to resubmit repeatedly or press individual reviewers.

A clear page about you, found for your name.

A labelled profile feature about you with your own cover, from $249, with no retainer. Live within 24 hours of your approval, or your money back.

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