Free company boilerplate template.
The "About us" paragraph that ends every press release: what you do, for whom, since when, and the proof, in about 50 to 100 words, plus a 30-word version for listings. A note on each sentence and a filled-in example. Free, no sign-up.
What is inside
- 01
Heading
"About" and your company name, exactly as you want it printed.
- 02
What you do, for whom
The first sentence a journalist will copy.
- 03
Where and since when
Founded when, where and by whom.
- 04
Proof
One or two facts with numbers, kept current.
- 05
What sets you apart
Optional: your approach, in a customer’s words.
- 06
Where to learn more
Your website and press page.
- 07
Short version
About 30 words, for programmes, awards and directories.
- 08
Media contact
A named person, direct email and phone.
Free download
Download the boilerplate template
No sign-up and no email: the files download straight away.
Paste it at the end of your press release and into the overview of your media kit. For the people behind the company, use the professional bio template.
How to use the template
A boilerplate is a standard, brief paragraph about your organisation that gives journalists the context they need, used at the end of every press release; that is how UC Berkeley’s brand guide describes its own. Write yours once, sentence by sentence from the template, and keep it to about 50 to 100 words.
Then use the same words everywhere: releases, your media kit, your website’s about page, event listings and directory profiles. Journalists and search engines both reuse it, so one consistent version keeps the facts about you consistent too. The filled-in example shows a finished boilerplate and its short version for a fictional company.
Keep it current
Review it every quarter and whenever a fact in it changes: a new office, a funding round, a new customer count. Date-sensitive numbers belong in the release itself; the boilerplate should stay true for months. Leave out "leading" or "best" unless you can prove it, and write it so a customer would recognise the company it describes.
Beyond the release
A boilerplate tells a journalist who you are; a feature tells everyone else. Our PR & Media Placements service writes an editorial feature about you or your company from a short brief, with your name in the headline, and you approve every word before it goes live. It costs $249 for one publication, $499 for three and $999 for eight, with no retainer, and on the titles marked Guaranteed · 24h on our PR page the approved feature is live within 24 hours of your approval (business days) or you get a full refund. Features are sponsored content, labelled as such, as our disclaimer states.
Frequently asked.
What is a boilerplate in a press release?
The short, standard "About" paragraph at the end of a press release that says what the company does, for whom, since when, and where to learn more.
How long should a company boilerplate be?
About 50 to 100 words, with a one- or two-sentence version of about 30 words for event programmes and directory listings.
Where does the boilerplate go?
At the end of the press release, after the main text and before the media contact details. Use the same text in your media kit and on your website.
How often should I update it?
Every quarter, and whenever a fact in it changes, such as your size, locations or what you sell.
Is the template really free?
Yes. The Word file, the PDF guide and the example download straight away, with no sign-up and no email.
Get your story published.
An editorial feature about you or your company, from $249. Live within 24 hours of your approval on any publication we list, or your money back.