“As seen in” badge maker.
Featured in a publication? Type its name, paste the link to your article and pick a style. Copy the HTML for your website or download the badge as a PNG. Only use it for coverage you actually received.
Your coverage
Start the link with https:// so the badge can link to your article.
Publication names appear as plain text in a serif type, not as logos. A publication’s logo is its trademark, so use one only if the publication allows it.
Use the badge only for coverage you actually received, and link it to that article.
Preview
The badge is made in your browser: nothing you type is sent anywhere. The code includes a small “Badge by Blue Leopard Media” line linking to this page.
No feature yet? Get one from $249.
Contact UsHow to use the badge
- Type the name of each publication that covered you, one per line, exactly as the publication writes it.
- Paste the full link to your article. The badge links to it, so visitors can read the coverage for themselves.
- Pick the wording, light or dark, and a row or a stacked layout, then copy the HTML code into your website, or download the PNG for a slide or an email signature.
The HTML code is self-contained: inline styles, no scripts, no images loaded from anywhere. It works in most website builders that accept an HTML or embed block. It includes one small line that reads “Badge by Blue Leopard Media” and links to this page. The code is yours to edit.
Only for coverage you received
A press badge is a claim about your business, so it has to be true: it should name real, recent coverage in which you are clearly identifiable. In the US, the FTC has acted against sites that used false “as seen on” references to news outlets that had never covered the product.
- Link to the article. A badge that leads to the coverage is more convincing than one that leads nowhere.
- Keep it current. Remove the badge if the article comes down.
Why there are no logos
A publication’s logo is a registered trademark, and most publications set rules for using it. A plain text name says the same thing without borrowing anyone’s artwork. If you want the logo itself, ask the publication for permission and its brand files.
Links and search
The link to your article is an ordinary link. Google’s guidance on qualifying outbound links asks for rel="sponsored" on links that are adverts or paid placements; a link from your own site to coverage about you is neither. The credit line uses only our brand name as its text, is visible, and you can remove it: Google’s spam policies count keyword-rich or hidden links in widgets as link spam. For how coverage itself helps search, read does PR help SEO.
No feature yet?
Blue Leopard Media writes and places editorial features about founders, brands and artists on the publications we work with. A single feature starts at $249, and it is live within 24 hours of your approval or your money back. Features are sponsored content and labelled as such, as our disclaimer states. To go after unpaid coverage yourself, read how to get featured in a magazine.
Contact us about a feature, or see PR pricing.
Frequently asked.
What is an “As seen in” badge?
A small panel on a website that names the publications that have covered a person or business, usually linked to the articles. It tells visitors that someone outside the business has written about it.
Can I use a publication’s logo on my website?
A publication’s logo is its trademark, so ask its permission and follow its brand rules before using it. This tool uses the publication’s name in plain text instead, which avoids copying its artwork.
How do I add the badge to my website?
Copy the HTML code and paste it into an HTML or embed block on your site, for example in WordPress, Squarespace, Wix or Webflow. The code has inline styles and no scripts, so it needs nothing else to work.
Is the badge maker free?
Yes. There is no sign-up, and nothing you type is sent anywhere: the badge is made in your browser. The code includes a small credit line that links to this page.
How do I get featured in a publication?
Pitch an editor or journalist with a story that suits their readers, or pay for a sponsored feature, which the publication labels as such. Our guide to getting featured in a magazine covers both routes.
Get your story published.
An editorial feature about you or your company, from $249. Live within 24 hours of your approval on any publication we list, or your money back.