EPK examples, and what a good electronic press kit includes, section by section

The short answer

A good EPK (electronic press kit) lets a stranger hear your best track, understand who you are and contact you in about a minute. Apple Music for Artists calls it a "professional resume and business card" and lists eight parts: bio, photos, music, videos, notable moments, upcoming releases, analytics and contact details.

Below is how each part reads when it is done well. Our guide to what goes in an EPK has the full checklist, and music marketing can give the kit a video audience and a press line.

How a good EPK reads, section by section

These lines are illustrations for an imaginary folk-pop singer-songwriter from Leeds. They are not a real artist or a client. Swap the brackets for your own facts.

• Top of the page: "[Artist name] is a folk-pop singer-songwriter from Leeds. New single [Title] is out on [date]. Listen below, or jump to photos and contact." Genre, place and news in three short sentences.
• Short bio: "[Artist name] writes warm, acoustic songs about small-town life. After two self-released EPs, they played [festival] and [venue]. The new single was recorded in [place]." The Musicians Institute suggests 50 to 100 words for the short bio and 150 to 250 for the long one, both in the third person.
• Music: three to five streaming links, strongest first, each labelled: "[Title], new single, 3:12".
• Video: two or three links, such as "Official video for [Title]" and "Live at [venue], [year]".
• Press and achievements: "Sold out [venue], [city], [month year]. [Number] streams of [Title] in its first month, as of [date]." The Musicians Institute says early-career artists can use stats like these.
• Contact: "Press: [name], [email]. Booking: [name], [email]." One named person for each job.

A weak opener is "a unique, genre-bending sound": a reader cannot check it. The better version names the genre, the place and the news.

Photos, links and upkeep

The details are where a kit feels professional. The Musicians Institute asks for three to five high-resolution photos, at minimum a headshot and a full-body performance shot. WaterBear, a college of music, adds landscape and portrait versions, 300 dpi for print and 72 dpi for web.

WaterBear also says to keep tracks free of explicit content, which improves playability, and to lead with your strongest, most polished track. Apple's advice on upkeep is to update the kit regularly, because "you never know whose desk it'll come across". The Musicians Institute suggests a review every three months.

If your press section is empty, leave it short and true. The Musicians' Union says local publications are often glad to hear from artists in their area, and event listings are free and easy to place. If you pay for a feature, list it as a feature, never as a review.

Three ways to build the kit

How the options compare:

We do not build EPKs. Fill in the free EPK template first, then contact us if you want a video campaign and a feature for the kit to point to. The feature is sponsored and labelled as such.