Case study · PR & Media · Monique Lester
One founder.
Five magazines
on one day.
Five editorial features for an Australian model launching her own lingerie brand: five headlines, five angles, on five titles, all live the same day.
- ChallengeIntroduce a model moving into business, with her lingerie brand, Crystal Rose Intimates, still ahead of its launch.
- SolutionFive editorial features from one brief, each written for the title that runs it, no two headlines alike.
- ExecutionManhattan Standard, The USA Standard, The California Magazine, Hollywood Standard and Billboard Lifestyle, all on the same day.
- Result5 live features on 5 titles, with Monique Lester in every headline.
01 · The results
Five features, on five titles.
Counted from the live pages on Oct 15, 2026. Open any of them below.
02 · The run
Five titles, five angles.
Every headline below is the live headline, and every link opens the article.
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01FoundersThe business lessons inside a modeling career
Manhattan Standard
Monique Lester on the Business Lessons Hidden Inside a Modeling Career
Monique Lester spent years learning presentation, teamwork and resilience on set. Now the Australian model is applying those lessons to her lingerie brand.
Read it on Manhattan Standard -
02BusinessThe launch, as a news brief
The USA Standard
Australian Model Monique Lester Moves Into Lingerie With Crystal Rose Intimates
The key facts on Australian model Monique Lester: her career, her 2025 Magnifiqué cover and her upcoming lingerie brand, Crystal Rose Intimates.
Read it on The USA Standard -
03BusinessWhere the brand stands today
The California Magazine
Monique Lester Is Turning Years in Front of the Camera Into Crystal Rose Intimates
Australian model Monique Lester is preparing to launch Crystal Rose Intimates, her own lingerie brand. Here is where the business stands and what comes next.
Read it on The California Magazine -
04StyleThe career, frame by frame
Hollywood Standard
Monique Lester's Career in Frames: Playboy, Magnifiqué and a Brand of Her Own
From her first shoots at 12 to Playboy and a 2025 Magnifiqué cover by Richard Lancaster, Monique Lester's career is now heading into lingerie design.
Read it on Hollywood Standard -
05LifestyleThe life between shoots
Billboard Lifestyle
Monique Lester Keeps It Real: Modeling, Family and the Life Between Shoots
Model Monique Lester balances shoots, family and her past work in disability support. Now she is adding a lingerie brand, Crystal Rose Intimates, to the mix.
Read it on Billboard Lifestyle
04 · Why it works
Same day, no repeats.
- One brief, five stories. Each title took a different side of the same person: business lessons for a founders section, a news brief for a business title, the brand for California, the career for an entertainment title, family life for a lifestyle title.
- Her name in every headline. All five headlines carry her full name, so every page is plainly about her.
- One moment. All five went live on the same day: one launch, five pages about it.
05 · For your brand
The same run, with your name.
You approve every word. Each feature is written by our editors from one brief and goes live within 24 hours of your written approval, with your name in the headline.
A cover with your feature
Packages come with your own digital magazine cover, made for your feature with your photo and your name on it.
The covers shown are real client covers from these case studies.
Your name, on several titles.
One brief, several features, each with its own angle, live within 24 hours of your approval. Three titles for $499, eight for $999.