Case study · PR & Media · Jenny Truong
One founder.
A new drink,
with a mission.
A Billboard Lifestyle business feature for the celebrity nail artist behind JennPaintt Nail Lounge, on launching DrinkVüi and sourcing straight from Vietnamese farmers.
- ChallengeIntroduce a known beauty founder’s new brand in a completely different market.
- SolutionA business feature built on the brand’s mission: fair, direct sourcing and support for farmers’ children.
- ExecutionBillboard Lifestyle, Business: her beauty career, her village roots, direct sourcing, the charity partner, the growth plan.
- Result1 live feature of about 580 words, with Jenny Truong and DrinkVüi in the headline.
01 · The results
One feature, on Billboard Lifestyle.
Counted from the live pages on Oct 15, 2026. Open any of them below.
02 · The run
One feature, one launch.
Every headline below is the live headline, and every link opens the article.
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01BusinessA beauty founder’s drinks brand, sourced from Vietnam
Billboard Lifestyle
Bringing the Bold Flavors of Vietnam to the World: How Jenny Truong’s DrinkVüi is Redefining Ethical Sourcing and Social Impact
Jenny Truong, widely known as a celebrity nail artist and founder of JennPaintt Nail Lounge, is now making waves in the beverage market with DrinkVüi.
Read it on Billboard Lifestyle
04 · Why it works
A brand, with a reason to exist.
- Founder and brand together. Her name and DrinkVüi are both in the headline, so the page introduces the person and the product at once.
- The mission is the story. Direct sourcing and the 5% of every sale given to Nuôi Em give readers a reason to remember the brand.
- Her own words. Quotes from the founder run through the piece, so it reads as her story, not a press release.
05 · For your brand
The same run, with your name.
You approve every word. Each feature is written by our editors from one brief and goes live within 24 hours of your written approval, with your name in the headline.
A cover with your feature
Packages come with your own digital magazine cover, made for your feature with your photo and your name on it.
The covers shown are real client covers from these case studies.
Your name, on a title like this.
One brief, a feature written for the title that runs it, live within 24 hours of your approval. Three titles for $499, eight for $999.