Case study · PR & Media · Georgia Austin
From freelancer
to founder
of Wordbrew.
A Founders-section feature on the founder and CEO of Wordbrew, a London-trained copywriter who scaled a freelance practice into a multi-company portfolio.
- ChallengePosition a B2B content founder as an authority on the thing she sells.
- SolutionA Founders-section feature on her path, her company and her bet on human expertise in the age of AI.
- ExecutionSix sections: London to global freelance, founding Wordbrew, customer-led growth, the portfolio, content with a conscience, why she matters now.
- Result1 live feature of about 1,100 words, with Georgia Austin and Wordbrew in the headline.
01 · The results
One feature, on Manhattan Standard.
Counted from the live pages on Oct 15, 2026. Open any of them below.
02 · The run
One feature, founder and firm.
Every headline below is the live headline, and every link opens the article.
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01FoundersWordbrew and authority-led B2B content
Manhattan Standard
Georgia Austin, Founder of Wordbrew, Is Building the Content Engine Behind Authority-Led B2B Brands
The London-trained copywriter who scaled a freelance practice into a multi-company portfolio is betting that AI will make human expertise more valuable, not less.
Read it on Manhattan Standard
04 · Why it works
Authority, shown in print.
- Founder and firm together. Her name and her company are both in the headline, so the page is about both.
- A view on AI. The standfirst carries her bet that AI will make human expertise more valuable, not less: a position, not a résumé.
- The how, not only the who. Sections on customer-led growth and her portfolio of companies show how the business was built.
05 · For your brand
The same run, with your name.
You approve every word. Each feature is written by our editors from one brief and goes live within 24 hours of your written approval, with your name in the headline.
A cover with your feature
Packages come with your own digital magazine cover, made for your feature with your photo and your name on it.
The covers shown are real client covers from these case studies.
Your name, on a title like this.
One brief, a feature written for the title that runs it, live within 24 hours of your approval. Three titles for $499, eight for $999.