PR case study · Beauty & philanthropy

Beauty entrepreneur and model: 4 features on 6 titles.

Four features on six titles: three in twelve days in March 2024, then a fourth in June when there was news.

4original features
6publications
Mar 2024 to Jun 2024first to last feature
2copies carried on other titles

Who the features are about

The features describe a model, author and beauty entrepreneur with a botanical skincare line and a record of philanthropy, and the June piece covers her entry into a state pageant as a newly crowned city titleholder.

What was published

Every feature, with its live link.

Each row is the angle of one feature. Open it and the publication shows the full piece under the client’s name. Links were last checked on Sep 24, 2026.

DatePublicationAngle (opens the feature)Also carried on
International Business Weeklyinternationalbusinessweekly.com Profile: beauty and benevolenceOpens the full feature on internationalbusinessweekly.com
The Entrepreneurs Weeklytheentrepreneursweekly.com Business: from runways to philanthropyOpens the full feature on theentrepreneursweekly.com
The NY Journalsthenyjournals.com Product: botanical skincareOpens the full feature on thenyjournals.com
Billboard Lifestylebillboardlifestyle.com News: a newly crowned city title and a state pageantOpens the full feature on billboardlifestyle.com L'Officiel Lifestyle, Vogue British
The pages

What each feature looks like.

Phone-size captures of the live pages, taken from the publications themselves.

Feature page on International Business Weekly
International Business WeeklyOpen the page
Feature page on The Entrepreneurs Weekly
The Entrepreneurs WeeklyOpen the page
Feature page on The NY Journals
The NY JournalsOpen the page
Feature page on Billboard Lifestyle
Billboard LifestyleOpen the page

Captures are shown for identification only; the photographs in each feature belong to their owners and to the people in them. The live pages are the record.

How the run was built

4 original features on 6 titles (2 placements were copies carried on other titles in the network), between Mar 4, 2024 and Jun 27, 2024. Each headline takes a different angle:

  1. International Business Weekly · Mar 4, 2024 Profile: beauty and benevolence
  2. The Entrepreneurs Weekly · Mar 16, 2024 Business: from runways to philanthropy
  3. The NY Journals · Mar 16, 2024 Product: botanical skincare
  4. Billboard Lifestyle · Jun 27, 2024 News: a newly crowned city title and a state pageant

International Business Weekly on March 4, then The Entrepreneurs Weekly and The NY Journals on the same day, March 16. Billboard Lifestyle followed in June, carried on Vogue British and L’Officiel Lifestyle.

The March cluster runs a profile of the person and her business on two business titles and a product story on The NY Journals; the June feature is a news story with a different search intent.

The client’s first and last name are in every headline and every URL above. That is deliberate: a search for the name has to match the page before anything else can help it.

Questions

About runs like this one.

Why several titles instead of one feature?

One feature is one page about you. A run of features, each with its own headline and angle, is several pages, on different mastheads, published on different dates. Read together they cover the person, the business and the work rather than one story.

How are the angles chosen?

From one brief. We plan a different angle for each title before anything is written, so no two features repeat each other, and we match each angle to the title it suits: a business argument on a business weekly, a launch on a lifestyle title, and so on.

How long does a run like this take?

Each feature is live within 24 hours after you approve its final draft and cover in writing, counted on business days. We send each draft as soon as it is ready. The spacing after that is up to you: some clients publish a set together, others spread features over months as the work happens.

Why are the clients not named on these pages?

Because the features are theirs, not ours. Every link opens the real article under the client’s real name on the publication that ran it; these pages only describe the run. Open the links and you will see exactly who was featured and where.

Can I check any of this?

Yes. Every angle in the table is a live link to the publication. Open them, read the pages, and compare the dates. If a link stops answering, tell us and we will correct the page.

Your name, on several titles.

One brief, several features, each with its own angle, live within 24 hours of your approval. From $97 a title.