PR case study · Beauty

Master hairstylist: 4 features on 9 titles.

Four features from February to November 2024. With the copies carried on other titles in the network, the name appeared on nine publications.

4original features
9publications
Feb 2024 to Nov 2024first to last feature
5copies carried on other titles

Who the features are about

The features describe a master hairstylist with eighteen years in the industry who left Cuba at eighteen, built her career as a single mother, and, as a cancer survivor herself, is planning projects to support cancer patients.

What was published

Every feature, with its live link.

Each row is the angle of one feature. Open it and the publication shows the full piece under the client’s name. Links were last checked on Sep 24, 2026.

DatePublicationAngle (opens the feature)Also carried on
International Business Weeklyinternationalbusinessweekly.com Craft: the artistry of a master hairstylistOpens the full feature on internationalbusinessweekly.com
The Entrepreneurs Weeklytheentrepreneursweekly.com Story: success as a single mom and renowned hairstylistOpens the full feature on theentrepreneursweekly.com
Billboard Lifestylebillboardlifestyle.com Method: blending innovation and tradition, and client empowermentOpens the full feature on billboardlifestyle.com L'Officiel Lifestyle, Vogue British
Hollywood Fashion Magazinehollywoodfashionmag.com Purpose: uplifting clients and empowering cancer survivorsOpens the full feature on hollywoodfashionmag.com The BB Report, Hollywood Feature, The Women’s Reporter
The pages

What each feature looks like.

Phone-size captures of the live pages, taken from the publications themselves.

Feature page on International Business Weekly
International Business WeeklyOpen the page
Feature page on The Entrepreneurs Weekly
The Entrepreneurs WeeklyOpen the page
Feature page on Billboard Lifestyle
Billboard LifestyleOpen the page
Feature page on Hollywood Fashion Magazine
Hollywood Fashion MagazineOpen the page

Captures are shown for identification only; the photographs in each feature belong to their owners and to the people in them. The live pages are the record.

How the run was built

4 original features on 9 titles (5 placements were copies carried on other titles in the network), between Feb 18, 2024 and Nov 23, 2024. Each headline takes a different angle:

  1. International Business Weekly · Feb 18, 2024 Craft: the artistry of a master hairstylist
  2. The Entrepreneurs Weekly · Mar 12, 2024 Story: success as a single mom and renowned hairstylist
  3. Billboard Lifestyle · May 25, 2024 Method: blending innovation and tradition, and client empowerment
  4. Hollywood Fashion Magazine · Nov 23, 2024 Purpose: uplifting clients and empowering cancer survivors

Business titles first (International Business Weekly in February, The Entrepreneurs Weekly in March), then a lifestyle feature in May that was also carried on Vogue British and L’Officiel Lifestyle, then a November feature on Hollywood Fashion Magazine, carried the same day on The BB Report, Hollywood Feature and The Women’s Reporter.

Four original features, nine titles. The copies do not add new stories, but they do mean the same name and headline appear on more mastheads.

The client’s first and last name are in every headline and every URL above. That is deliberate: a search for the name has to match the page before anything else can help it.

Questions

About runs like this one.

Why several titles instead of one feature?

One feature is one page about you. A run of features, each with its own headline and angle, is several pages, on different mastheads, published on different dates. Read together they cover the person, the business and the work rather than one story.

How are the angles chosen?

From one brief. We plan a different angle for each title before anything is written, so no two features repeat each other, and we match each angle to the title it suits: a business argument on a business weekly, a launch on a lifestyle title, and so on.

How long does a run like this take?

Each feature is live within 24 hours after you approve its final draft and cover in writing, counted on business days. We send each draft as soon as it is ready. The spacing after that is up to you: some clients publish a set together, others spread features over months as the work happens.

Why are the clients not named on these pages?

Because the features are theirs, not ours. Every link opens the real article under the client’s real name on the publication that ran it; these pages only describe the run. Open the links and you will see exactly who was featured and where.

Can I check any of this?

Yes. Every angle in the table is a live link to the publication. Open them, read the pages, and compare the dates. If a link stops answering, tell us and we will correct the page.

Your name, on several titles.

One brief, several features, each with its own angle, live within 24 hours of your approval. From $97 a title.