PR case study · Beauty & education

Celebrity hairstylist and educator: 5 features on 5 titles.

Five features in two rounds a year apart: 2024 told the journey; 2025 covered the education business, then the luxury salon and haircare brand.

5original features
5publications
Jun 2024 to Jul 2025first to last feature
2copies carried on other titles

Who the features are about

The features describe an award-winning celebrity hairstylist with more than thirty years in luxury hair, whose career runs from St. Tropez and Courchevel to Las Vegas and Hollywood, and who now teaches through his own academy and runs a Las Vegas salon with a haircare line.

What was published

Every feature, with its live link.

Each row is the angle of one feature. Open it and the publication shows the full piece under the client’s name. Links were last checked on Sep 24, 2026.

DatePublicationAngle (opens the feature)Also carried on
The Entrepreneurs Weeklytheentrepreneursweekly.com Journey: from St. Tropez to Hollywood fameOpens the full feature on theentrepreneursweekly.com
Billboard Lifestylebillboardlifestyle.com Journey, lifestyle angle: from St. Tropez to Las VegasOpens the full feature on billboardlifestyle.com L'Officiel Lifestyle, Vogue British
lofficielifestyle.com Education: elevating hair education through his own academyOpens the full feature on lofficielifestyle.com
Billboard Lifestylebillboardlifestyle.com Business: from technical skills to business successOpens the full feature on billboardlifestyle.com
vanityfairfashion.com Luxury: redefining hair luxury around the worldOpens the full feature on vanityfairfashion.com
The pages

What each feature looks like.

Phone-size captures of the live pages, taken from the publications themselves.

Feature page on The Entrepreneurs Weekly
The Entrepreneurs WeeklyOpen the page
Feature page on Billboard Lifestyle
Billboard LifestyleOpen the page
Feature page on L'Officiel Lifestyle
Open the page
Feature page on Billboard Lifestyle
Billboard LifestyleOpen the page
Feature page on Vanity Fair Fashion
Open the page

Captures are shown for identification only; the photographs in each feature belong to their owners and to the people in them. The live pages are the record.

How the run was built

5 original features on 5 titles (2 placements were copies carried on other titles in the network), between Jun 12, 2024 and Jul 10, 2025. Each headline takes a different angle:

  1. The Entrepreneurs Weekly · Jun 12, 2024 Journey: from St. Tropez to Hollywood fame
  2. Billboard Lifestyle · Jul 7, 2024 Journey, lifestyle angle: from St. Tropez to Las Vegas
  3. L'Officiel Lifestyle · Apr 12, 2025 Education: elevating hair education through his own academy
  4. Billboard Lifestyle · Jul 10, 2025 Business: from technical skills to business success
  5. Vanity Fair Fashion · Jul 10, 2025 Luxury: redefining hair luxury around the world

Round one, June and July 2024: two journey pieces on The Entrepreneurs Weekly and Billboard Lifestyle, the second also carried on Vogue British and L’Officiel Lifestyle.

Round two, April and July 2025: the academy and the business of education on L’Officiel Lifestyle and Billboard Lifestyle, and a luxury piece on Vanity Fair Fashion about his Las Vegas salon and haircare line. The second round adds new reasons to look the name up without repeating the first.

The client’s first and last name are in every headline and every URL above. That is deliberate: a search for the name has to match the page before anything else can help it.

Questions

About runs like this one.

Why several titles instead of one feature?

One feature is one page about you. A run of features, each with its own headline and angle, is several pages, on different mastheads, published on different dates. Read together they cover the person, the business and the work rather than one story.

How are the angles chosen?

From one brief. We plan a different angle for each title before anything is written, so no two features repeat each other, and we match each angle to the title it suits: a business argument on a business weekly, a launch on a lifestyle title, and so on.

How long does a run like this take?

Each feature is live within 24 hours after you approve its final draft and cover in writing, counted on business days. We send each draft as soon as it is ready. The spacing after that is up to you: some clients publish a set together, others spread features over months as the work happens.

Why are the clients not named on these pages?

Because the features are theirs, not ours. Every link opens the real article under the client’s real name on the publication that ran it; these pages only describe the run. Open the links and you will see exactly who was featured and where.

Can I check any of this?

Yes. Every angle in the table is a live link to the publication. Open them, read the pages, and compare the dates. If a link stops answering, tell us and we will correct the page.

Your name, on several titles.

One brief, several features, each with its own angle, live within 24 hours of your approval. From $97 a title.