PR case study · Music

Music producer: 2 features on 3 titles.

Two features in December 2023, ten days apart: one announced a new single, the other covered his part in another artist’s song. Billboard Lifestyle carried the second again in July 2024.

2original features
3publications
Dec 2023first to last feature
1copy carried on another title

Who the features are about

The features describe a young music producer from North Macedonia who works with Albanian and Turkish-speaking singers, mixes Balkan melodies with other styles, and releases his own tracks on his YouTube channel.

What was published

Every feature, with its live link.

Each row is the angle of one feature. Open it and the publication shows the full piece under the client’s name. Links were last checked on Sep 24, 2026.

DatePublicationAngle (opens the feature)Also carried on
The NY Journalsthenyjournals.com Release: a single blending Brazilian beats and Balkan melodies, announced for 2024Opens the full feature on thenyjournals.com
International Business Weeklyinternationalbusinessweekly.com Collaboration: the intro melody on a song by a leading Albanian singerOpens the full feature on internationalbusinessweekly.com Billboard Lifestyle
The pages

What each feature looks like.

Phone-size captures of the live pages, taken from the publications themselves.

Feature page on The NY Journals
The NY JournalsOpen the page
Feature page on International Business Weekly
International Business WeeklyOpen the page

Captures are shown for identification only; the photographs in each feature belong to their owners and to the people in them. The live pages are the record.

How the run was built

2 original features on 3 titles (1 placement was a copy carried on other titles in the network), between Dec 18, 2023 and Dec 28, 2023. Each headline takes a different angle:

  1. The NY Journals · Dec 18, 2023 Release: a single blending Brazilian beats and Balkan melodies, announced for 2024
  2. International Business Weekly · Dec 28, 2023 Collaboration: the intro melody on a song by a leading Albanian singer

The NY Journals went first, announcing the single he had coming in 2024. International Business Weekly followed ten days later with a different story: the intro melody he played on a song by a leading Albanian singer.

In July 2024 Billboard Lifestyle published the International Business Weekly text again under a new headline. It is listed as a copy of that feature, not counted as a third one, because the article is the same.

The client’s name is in every headline and every URL above. That is deliberate: a search for the name has to match the page before anything else can help it.

Questions

About runs like this one.

Why several titles instead of one feature?

One feature is one page about you. A run of features, each with its own headline and angle, is several pages, on different mastheads, published on different dates. Read together they cover the person, the business and the work rather than one story.

How are the angles chosen?

From one brief. We plan a different angle for each title before anything is written, so no two features repeat each other, and we match each angle to the title it suits: a business argument on a business weekly, a launch on a lifestyle title, and so on.

How long does a run like this take?

Each feature is live within 24 hours after you approve its final draft and cover in writing, counted on business days. We send each draft as soon as it is ready. The spacing after that is up to you: some clients publish a set together, others spread features over months as the work happens.

Why are the clients not named on these pages?

Because the features are theirs, not ours. Every link opens the real article under the client’s real name on the publication that ran it; these pages only describe the run. Open the links and you will see exactly who was featured and where.

Can I check any of this?

Yes. Every angle in the table is a live link to the publication. Open them, read the pages, and compare the dates. If a link stops answering, tell us and we will correct the page.

Your name, on several titles.

One brief, several features, each with its own angle, live within 24 hours of your approval. From $199.