PR case study · Finance & leadership

Group CFO and founder: 2 features on 2 titles.

Two features in 2026: a lifestyle title in July, then one of the four core publications in September.

2original features
2publications
Jul 2026 to Sep 2026first to last feature
Everyheadline and URL carry the name

Who the features are about

The features describe the group CFO of a behavioural-health company who has also founded her own firm, and cover how she helps organisations scale through financial strategy, governance and executive leadership.

What was published

Every feature, with its live link.

Each row is the angle of one feature. Open it and the publication shows the full piece under the client’s name. Links were last checked on Sep 24, 2026.

DatePublicationAngle (opens the feature)Also carried on
Billboard Lifestylebillboardlifestyle.com Method: financial strategy, governance and executive leadershipOpens the full feature on billboardlifestyle.com
Hollywood Standardhollywoodstandardmag.com Result: turning finance into a growth engineOpens the full feature on hollywoodstandardmag.com
The pages

What each feature looks like.

Phone-size captures of the live pages, taken from the publications themselves.

Feature page on Billboard Lifestyle
Billboard LifestyleOpen the page
Feature page on Hollywood Standard
Hollywood StandardOpen the page

Captures are shown for identification only; the photographs in each feature belong to their owners and to the people in them. The live pages are the record.

How the run was built

2 original features on 2 titles, between Jul 12, 2026 and Sep 18, 2026. Each headline takes a different angle:

  1. Billboard Lifestyle · Jul 12, 2026 Method: financial strategy, governance and executive leadership
  2. Hollywood Standard · Sep 18, 2026 Result: turning finance into a growth engine

The Hollywood Standard feature sits in that title’s Profiles section, with the NewsArticle and Person structured data every feature on the core publications carries.

Two features, two months apart, is the smallest run that still puts two different headlines under one name.

The client’s first and last name are in every headline and every URL above. That is deliberate: a search for the name has to match the page before anything else can help it.

Questions

About runs like this one.

Why several titles instead of one feature?

One feature is one page about you. A run of features, each with its own headline and angle, is several pages, on different mastheads, published on different dates. Read together they cover the person, the business and the work rather than one story.

How are the angles chosen?

From one brief. We plan a different angle for each title before anything is written, so no two features repeat each other, and we match each angle to the title it suits: a business argument on a business weekly, a launch on a lifestyle title, and so on.

How long does a run like this take?

Each feature is live within 24 hours after you approve its final draft and cover in writing, counted on business days. We send each draft as soon as it is ready. The spacing after that is up to you: some clients publish a set together, others spread features over months as the work happens.

Why are the clients not named on these pages?

Because the features are theirs, not ours. Every link opens the real article under the client’s real name on the publication that ran it; these pages only describe the run. Open the links and you will see exactly who was featured and where.

Can I check any of this?

Yes. Every angle in the table is a live link to the publication. Open them, read the pages, and compare the dates. If a link stops answering, tell us and we will correct the page.

Your name, on several titles.

One brief, several features, each with its own angle, live within 24 hours of your approval. From $97 a title.